If you get a new follower add a lead to Salesforce
This isn't perfect. Ideally this would take the twitter handle and use that. Unfortunately, this is not passed through the Twitter trigger channel, only the Full Name. Nevermind. Field mapping works like this: Twitter Full Name -> Salesforce Lead Last Name Twitter Information (profile, location, etc) -> Salesforce Lead Description Twitter UserWebsiteUrl -> Salesforce Lead Website I leave two custom fields available to do your own custom mapping. When I use this, I use one to create a custom field in Lead and store a numeric value of Twitter Followers.