Asset repurposing for internet marketing
ASSET RE PURPOSING for internet marketing Step 1 THE RE-PURPOSING We take your existing content and re-purpose (convert/reformat) it into multiple types. For example, an article can be re-purposed into a PPT presentation, a Slideshare upload, a Y ou T ube Video (text with audio voice-over), a podcast, an infographic, an eBook (from multiple articles), a white paper, a how-to guide, a meme, an image with caption, etc. Another example: A video can be taken, audio stripped for a podcast, transcribed and converted into an article, a PPT and so on. In fact there are dozens of content types that can be derived from a single piece, and all of it can be branded according to your needs. STEP 2: THE DISTRIBUTION We distribute your content all across the internet, to 10,20,30 or 40 websites including your wordpress site. We distribute the re-purposed content to relevant websites where your target audiences are. The advantage is that there are “ready-made” audiences just waiting to absorb and share fresh content. For each content piece there will be a unique title and description, which will ultimately be indexed by leading search engines like Google, Bing and Y ahoo. Each will also have a call to action and a link back to the original content on Y ourWebsite.com OR a landing page we can develop separately for sales conversion. STEP 3: THE ‘SOCIAL SHARE’ ELEMENT Finally , we interlink all of the fresh content using your social media accounts so your audiences there can be engaged and given rich media options to choose from. In addition, the new waves of web visitors who will be attracted through these efforts can be given fresh doses of unique content on an ongoing basis. Intake your existing content Repurpose it to Video, Audio, Slides, PDF, Image Quotes, Infographic/Instructographic, etc. Create 20,30,40 or 50+ branded profiles with custom banners Distribute the re purposed contents EVENLY across the entire month. ASSET RE PURPOSING for internet marketing. What this means is that when you have content in various formats, your marketing strategy can be looked on as the trusted author of content by Google.