Content Marketing Manager

IFTTT gets all your apps and devices talking to each other. Not everything on the Internet plays nice, so we’re on a mission to build a more connected world.

We’re looking for a creative, collaborative, analytical, and detail-oriented Content Marketing Manager to join our team in San Francisco, CA. Our marketing team needs a skilled storyteller, able to manage projects with cross-functional stakeholders that infuse B2C and B2B marketing with a human touch.

What you will do:

  • Collaborate to develop a content marketing strategy that aligns to the company’s goals
  • Maintain an editorial calendar for our blogs, social media, and content channels
  • Write and publish new blogs posts and content on an ongoing basis
  • Identify and manage contract copywriters to keep our content pipeline healthy
  • Collaborate with cross-functional teams across the organization to provide copy and content for every aspect of the IFTTT experience: from mobile app update notes to new webpages to videos and user surveys, you will be a key stakeholder and owner
  • Measure our top of the funnel traffic and campaigns to understand how content impacts our goals and where we have opportunity to optimize 

We are looking for:

  • 2 to 4 years experience in developing high-quality content in the form of blog posts, social media, case studies, websites, eBooks, sales enablement materials, etc
  • Proven track record of prioritizing launch initiatives, campaigns, and experiments based on biggest impact tied to the company's goals
  • Comfortable using Google Analytics and other measurement tools to understand content impact
  • Knowledge of SEO trends as well as paid and social media strategies pertinent to driving digital audience growth and engagement
  • Experience managing copywriters, contractors, or freelancers
  • Tools we use include: Customer.io, Moz, Adobe Experience Manager, Sketch, Photoshop, and Adobe Illustrator
  • Bonus if you’re familiar with HTML or CSS
  • Double super bonus If you’re an IFTTT user
  • Triple super bonus if you can share an Applet you’ve published on the platform 🤓