How people use IFTTT today

Since we launched in 2010, millions of people have created and turned on billions of Applets. With all that history, we decided it was time to get to know you all a little bit more.

We used SurveyMonkey to ask you a few questions about yourselves, and how you use IFTTT.* Here’s what the data told us about the services you use, the devices you own, and what you choose to pair with IFTTT.

Bar chart showing top 5 services used by IFTTT users

The convenience of cloud storage from services such as Google Drive and Dropbox makes it a must for the majority of you — not surprising in a world where we store an ever-increasing amount of documents and photos digitally. On the other side of the storage issue, streaming music services that offer access instead of ownership, like Spotify, are also incredibly popular.

Bar chart showing top 5 devices owned by IFTTT users

Maybe it’s the athleisure trend (or the fact that they come in a wide-range of price points), but fitness trackers continue to be a gateway to the internet of things for many of you. Smart home devices round out the top five, as you combine products that help you control and monitor your home.

Of course, what you use and own is just one part of the picture. Once you’ve logged in/opened the packaging, are you getting the most out of the service or device by connecting it to IFTTT? A connection to IFTTT means you've given us permission to transfer information between your services, in order to run Applets. One connection for a service such as LIFX, for example, could represent dozens of individual lights! Here's what the data had to say.**

Graphic showing the percentage of device owners that connect them to IFTTT

Clearly, lights are an excellent entryway into the connected home. And fitness trackers have long been in the mainstream. However, it's interesting to note that voice-assistants, a relatively new category, has nearly caught up. In fact, 76% of our survey takers who owned an assistant said they had connected it to IFTTT. One hypothesis is that many of you are using services such as Alexa or Google Assistant as a smart home hub, in which case, an IFTTT connection gives you fine-grain control, with access to thousands of Applets.

With so many free and ubiquitous cloud storage options available, such as Google Drive or Dropbox, connections are unsurprisingly high. However, while some very popular Applets involve the streaming music, business tools, and productivity categories, those connections lag. We'll continue to raise awareness of the possibilities that open up once you connect a service like Spotify or Trello to IFTTT.

Today, we looked at your services and devices, and how you use IFTTT.  As part of our survey, we also asked about your plans for 2017. You let us know all about the devices and subscriptions you’re looking to add to your connected lives. We'll be sharing those results soon — stay tuned.

*We surveyed 1,043 users with Applets that ran within a month in September of 2016.

**IFTTT internal data, November 2016