Google Alerts can be a great way to keep on top of the coverage you are generating if you can't afford to use an expensive tracking solution. However its still a pain copying the alerts into a central spreadsheet to keep track of it all. This recipe automatically pushes the coverage google alerts finds & puts it into a google spreadsheet for you. Sweet.
Then
Add row to spreadsheet
This action will add a single row to the bottom of the first worksheet of a spreadsheet you specify. Note: a new spreadsheet is created after 2000 rows.
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