The internet of things on IFTTT

The internet of things (IoT) is the growing network of physical objects that can connect to the internet. If you’ve ever worn a Fitbit, asked Alexa for the weather, adjusted the temperature from your phone, or done a thousand other everyday actions — you’ve interacted with the internet of things.

Experts predict that by 2020, there will be 50 billion connected devices in the world. That’s about six devices for every single person on the planet.

Of those 50 billion, we hope that a majority will be connected to IFTTT. To understand the impact IoT has had on our community, we took a look at our data.


IoT Channels on IFTTT fall into a few different categories — fitness and health devices, wearables, DIY electronics, connected home devices, connected cars, and security or monitoring systems.

Our first IoT Channels, WeMo Motion and WeMo Switch, came onboard in 2012. Since then, we’ve seen incredible momentum year over year, from 40 IoT Channels at the end of 2014 to 104 by year-end 2015. With the launch of the EVE for Tesla Channel last week, we hit 158 IoT Channels and are on track to continue that growth.

Our users have embraced these new Channels, connecting with them to run Recipes and automate their lives. They’ve made over 1.5 million connections on IFTTT to those 158 IoT Channels, and we’re excited to see this trend continue as we bring on even more partners.

The connected home space is where we see the highest adoption, driven by the embrace of Channels such as Amazon AlexaPhilips Hue, and Nest. With established companies like GE Appliances and Honeywell investing in the smart home trend, we expect this growth to continue.

Wearables make up the second most popular group of IoT Channels. Brands like FitbitJawbone and Misfit have brought users looking for new ways to manage their health and habits to IFTTT.

Who’s using it?

We wanted to know what made this group of IoT adopters unique, so we compared them to people who use IFTTT, but who haven’t connected any IoT Channels. We found some significant differences:

  • IoT users are less likely to use Twitter and Instagram with IFTTT than users who haven’t connected a device. But, they’re slightly more likely to have connected their Facebook account.
  • IoT users tend to connect more Channels on IFTTT, with an average of six connections to the non-IoT users’ four.

We also found some interesting differences when looking at the mobile operating systems, via our IF and DO apps. For developers working in IoT, this is more evidence that iOS is the logical place to begin a project.

Another nascent trend we saw was cross-pollination:

21% of our IoT users have more than one IoT Channel connected. For example, they may have a connected home device, a fitness wearable, and a home monitoring system that all interact. As the IoT market grows, prices become more competitive, and people adjust to always-on IoT, we predict that this cross-pollination will increase.

Where do they live?

While these connected individuals are spread all over the world, we did see some geographic patterns. When looking at the top fifteen countries, based on the adoption of IoT Channels among IFTTT users, there were more than a few surprises.

Europe makes the strongest showing, with Switzerland taking the top spot: 45% of IFTTT users there own a connected device. Insert your own Swiss Army knife joke here! The Netherlands and Denmark are almost tied for second, with around 40% of users in each country owning a device. There’s still room to grow in the US and the UK, and we see a big opportunity in tech-savvy Korea, as well.

What’s next?

Great question!

Our goal is to bring new and exciting partners to the platform and empower our users to make new connections, in whatever ways they deem useful and interesting. We’ll be keeping an eye on our data as it grows and evolves, so watch this space: we don’t know exactly what’s next for IoT on IFTTT, but we’re excited to find out with you.

Want to see some of the most useful internet of things recipes? Check out our expanded Recipe collection for the internet of things below. Explore it to find new ways to join the IoT community and connect your world.