How much does TikTok pay: A deep dive

TikTok has taken the world by storm and has proven itself beyond just a platform for viral dances and comedy skits. With a viewer base of over a billion people, overnight fame is very much possible, and entire brands have been built on this app. For many, it's a source of income, even replacing a day job for the most successful creators. But exactly how much does TikTok pay its creators?

The answer isn't as straightforward as one might think. TikTok's payment rates depend on various factors, from views to engagement. But don't worry, in this article, we will cover all of the specifics of TikTok's monetization. We'll explore how much TikTok pays per view and other avenues for earning. For the best possible chances of turning your TikTok page into a full business, we urge you to check out IFTTT, our free automation platform that helps millions worldwide grow their online presence.

How to make money on TikTok

As of 2024, there are three main ways that one can make money on TikTok. These are the TikTok Creator Fund, brand partnerships, and live gifts.

The most common is the TikTok Creator Fund, which as the name implies, is a fund owned by TikTok that helps pay creators. The tricky part of this fund is that there is no flat rate at which all creators get paid, and they also don't get paid according to views or likes. We will go over all the intricacies behind this method in the next section.

Another avenue is brand partnerships. Creators can collaborate with brands to create sponsored content, most often in the form of videos promoting a product or service. Brand partnerships are a great way to earn cash on TikTok because you are guaranteed a certain payment for being a partner, instead of relying on TikTok's secretive fund. However, you have to be a large enough creator to get the attention of brands looking to advertise.

Lastly, creators can earn from live gifts. These are virtual gifts given during a TikTok LIVE from viewers that can be converted into cash. Different gifts can be redeemed for various amounts, and TikTok will even send you gifts for being a popular live creator, called diamonds. If you have a large enough pull to host successful live streams, this method can be a great way to make money.

TikTok Creator Fund: how it works

The TikTok Creator Fund is a program designed to reward creators for their content based on engagement and viewership. Launched in 2020, the fund allows eligible creators to earn money directly from TikTok based on factors like the number of video views, engagement metrics (such as likes and comments), and the authenticity of their audience. To be eligible, creators must meet specific criteria:

• Must be at least 18 years old
• Must be located in a country where the Creator Fund is available
• Must have at least 10,000 followers
• Must have at least 10,000 video views in the last 30 days
• Must adhere to TikTok's Community Guidelines and Terms of Service

How much does TikTok pay?

The exact amount TikTok pays per view is not publicly disclosed. It's a common misconception that there's a fixed rate per view. Earnings from the Creator Fund can vary significantly depending on viewership and engagement, but the pay is relatively modest, with reports estimating that creators receive between 2 to 4 cents per 1,000 views. While it provides a monetization opportunity, many creators view the Creator Fund as supplementary income rather than a primary source of earnings.

Many creators rely on brand partnerships, sponsored content, and other revenue streams to make significant income from their TikTok presence. The fund is part of TikTok's effort to support its creator ecosystem, but it's one of several ways to generate revenue on the platform.

TikTok brand partnerships

Brand partnerships on TikTok are one of the most lucrative ways for creators to make money. Through collaborations with companies, creators can promote products or services in their videos in exchange for compensation. These partnerships are often customized to match the creator’s niche, whether it’s fashion, tech, or lifestyle content.

Brands choose influencers based on their follower count, engagement, and content relevance to ensure the partnership reaches the right audience. Payments can vary widely, with some creators earning hundreds to thousands of dollars per post, depending on their reach and the value they bring to the brand.

In contrast to TikTok’s Creator Fund, brand deals offer far greater earning potential, especially for creators with highly engaged or niche audiences. Many creators use platforms like TikTok Creator Marketplace to connect with potential sponsors, while others may be approached directly by companies for collaborations.

Successful partnerships can lead to recurring deals, further boosting a creator’s income. Unlike the Creator Fund, where payments are based on views, brand deals usually offer fixed rates, bonuses for performance, or product compensation, providing creators with more flexibility in monetizing their content.

TikTok Live gifts

Live gifts are another way for TikTok creators to earn money. During TikTok live streams, viewers can purchase and send virtual gifts (like emojis or stickers) to show support. These gifts are bought with TikTok’s in-app currency, called “coins,” and creators can exchange them for real money. The more engaging and interactive a creator’s livestream, the more likely viewers are to send gifts. Popular live content might include Q&A sessions, performances, or behind-the-scenes interactions, all designed to engage with followers in real time.

While the income from live gifts depends heavily on audience generosity, it’s an effective way to build closer relationships with followers and increase earnings. Creators with a dedicated and engaged following can regularly use live gifts as a supplemental revenue stream, though it typically won’t match the earning potential of brand partnerships. Many successful TikTok creators balance both methods to maximize their income across the platform.

Realistic expectations: how much can you really earn?

The earning potential on TikTok varies widely. It depends on several factors such as follower count, engagement rate, and content quality. Some creators may earn a few dollars per month, while others make several thousand. It's important to set realistic expectations for earnings and growth on TikTok.

Remember, TikTok is a platform that rewards consistency and quality. So, the more effort you put into your content, the higher your potential earnings. In conclusion, while TikTok offers numerous monetization opportunities, it's essential to approach it with a realistic mindset.

Leveling up TikTok with IFTTT

What if we told you that there is a tool that can help you track the latest trends, automatically upload content, or generate new ideas out of thin air? Some people call us magic, but we prefer to go by IFTTT.

IFTTT (If This Then That) is our powerful automation tool that helps you stay ahead of the curve when it comes to the ever-changing world of social media. With IFTTT, you can easily create a variety of workflows, or Applets, that will help you engage with your target audience and build brand awareness.

You can also automate the process of creating content, so you don't have to manually upload videos to your Instagram, Facebook, or TikTok every day. Additionally, IFTTT can automate the process of researching trends and topics that are most popular with your target audience. This will help you create content that is more likely to go viral and increase your chances of success.

Founded in 2011, IFTTT has been used by over 25 million individuals to automate both business and home tasks, saving time and increasing efficiency. It's used to connect over 800 different services and systems, making all products and services work well together in a way that instills user confidence. Best of all, it's free and only takes a couple of minutes to set up.

We just dropped new TikTok applets, available now! Keep reading to see our top picks.

Maximizing your content’s reach: Share your new TikTok videos on your platforms automatically

With our integrations, you can ensure that your TikTok content reaches a wider audience without any extra effort. You can create or connect to our published Applets so that whenever you post a new TikTok video, it will automatically be shared across your desired platforms, such as Slack, Twitter, Discord, Telegram, Dropbox, and more.

Here are some Applets to get started with:

Automating for efficiency: Cross-post your videos to TikTok

With our TikTok integrations, your content will be shared automatically whenever you post a new video, making social media management convenient and efficient by eliminating the need to manually upload your video. For instance, if you upload a video to Google Drive or Dropbox, it will be automatically saved as a draft on TikTok.

Here are some Applets to get started with:

Supercharge your content creation with our AI services

Additionally, we have handful of AI services that are designed to supercharge your automated posts or generates unique content to engage with your audience, specifically our AI Social Creator and AI Content Creator . With our AI tools, you can generate new ideas for your TikTok content.

For example, our AI tool can generate ideas for your next social post when you simply write the topic your post is about in the Note Widget and it will come up with new ideas for content for your next post in your notifications.

We also have AI services that are platform specific, such as the AI Facebook Assistant, AI LinkedIn Assistant, AI Twitter Assistant, and AI YouTube Assistant. You can learn more about our AI services here.

Here are some Applets to get started with: