Business

What are the advantages of Google Ads and how to maximize effectiveness

By The IFTTT Team

October 11, 2023

  • If you find yourself looking for a way to spread the word about your business or brand into the internet realm, then Google Ads is a fantastic starting place.

    Google Ads are an incredibly useful tool to increase the visibility of your business, website or content. These campaigns are designed to help you reach out to a wider range of potential customers and clients by placing relevant ads on Google's search engine results pages (SERPs) and other websites across the vast Google Display Network.

    In this article, we will discuss the reasons why one should use Google Ads, and in addition, the best practices to optimize your campaigns. To conclude, we will introduce IFTTT, our automation platform that can help you streamline your Google Ads journey.

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    What are Google Ads?

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    Google Ads (previously known as Google Adwords) is an online advertising tool provided by Google that allows businesses to advertise their products, services and content. With Google Ads, you can target potential customers or clients through text ads, display network ads, video campaigns and more.

    When you click on a website, and see a variety of ads in the header or sidebars, there is a good chance that these are Google Ads. As of 2023, there are roughly 2 million users taking advantage of the rich features the Google Ads platform offers.

    By optimizing your ad campaigns with relevant keywords and carefully-crafted copy, you can reach out to the right people at the right time in order to maximize your return on investment (ROI).

    How Google Ads work

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    Google Ads is an incredibly powerful advertising tool due to the way it can target your exact demographic of customers. It works by running ads based on selected keywords or audiences, using compelling ads and landing pages to attract and engage potential customers.

    The process of setting up a Google Ads campaign involves five simple steps:

    Add your business information: This includes your company's name, location, and the products or services you offer.

    Select your campaign goal: The goal could be anything from increasing website visits, boosting sales, or increasing brand awareness.

    Create your ad: This involves writing the copy for your ad and choosing the right images or videos to accompany it.

    Choose your audience and budget: Here, you decide who you want to target with your ads and how much you're willing to spend on the campaign.

    Finalize and launch your campaign: Once everything is set, you can launch your campaign and start attracting potential customers.

    Where your ads appear on Google depends on the keywords you bid on. You can improve your results by choosing the right keywords that are relevant to your business and what potential customers might use in their search queries.

    Remember, Google Ads is a paid service, so businesses need to allocate a budget for their campaigns. However, the platform offers control over your spending, allowing you to adjust your budget as needed.

    It's also important to note that while Google Ads can be incredibly effective, it requires careful planning, ongoing management, and optimization to ensure your ads reach the right people at the right time and convert them into customers.

    Benefits of using Google Ads

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    Google Ads can provide a wealth of benefits for businesses of all sizes. In many ways, Google Ads sets itself apart from competitors and has become a household name in the digital marketing sector.

    Here are some key advantages to using this platform for your digital advertising:

    Reach your customers when they want you: Google Ads allows you to reach potential customers at the precise moment they're searching for the products or services you offer. This can significantly increase the chances of converting them into actual customers.

    Highly targeted advertising: With Google Ads, you can target your ads based on location, keywords, demographics, and even the type of device used. This means your ads will be shown to the most relevant audience, increasing the effectiveness of your campaigns.

    Measurable results: Unlike traditional advertising methods, Google Ads provides detailed analytics and reports, so you can see exactly how your ads are performing and adjust your strategies accordingly.

    Cost-effective: With Google Ads, you only pay when someone clicks on your ad (pay-per-click). Plus, you have complete control over your budget, so you can adjust your spending based on the results you're seeing.

    Fast and flexible: Google Ads campaigns can be set up quickly and adjusted in real-time. If you find that a certain keyword or ad isn't working, you can easily change it.

    Boost brand awareness: Even if users don’t click on your ad, they still see it, which can significantly increase your brand visibility and recognition.

    Outrank competitors: By bidding on keywords related to your business, you can outrank competitors in Google's search engine results pages (SERPs), making your business more visible to potential customers.

    What is the advantage of Google Ads over other platforms?

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    There's no doubt that Google Ads become a favorite, and for good reason. Google is the most popular search engine in the world, handling over 40,000 search queries every single second. This means your ads have the potential to reach an extremely large and diverse audience.

    Unlike some other platforms, Google Ads allows you to control your advertising costs. There's no minimum spending requirement, and you can choose how much you want to spend per month, per day, or per ad.

    Additionally, Google Ads offers top-of-the-line demographic targeting, meaning that your money is spent effectively. Google Ads appear when users are actively searching for related products or services. This means you're reaching people when they're most likely to be interested in what you're offering.

    Types of ad campaigns you can create with Google Ads

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    Google Ads is also considered an excellent tool because it offers a large variety of campaigns for you to choose from. Here are the main types:

    Search campaigns: These campaigns show text ads on Google's search results pages when users search for keywords related to your business.

    Display campaigns: Display campaigns allow you to display image-based ads on a network of more than 2 million sites and apps. They're ideal for building brand awareness and reaching customers across different online touchpoints.

    Video campaigns: Video campaigns let you show video ads on YouTube and across the Google Display Network. They're great for driving brand recognition and engagement.

    Shopping campaigns: Shopping campaigns allow you to promote your online and local inventory, boost traffic to your website or local store, and find better-qualified leads.

    App campaigns: App campaigns are designed to drive app promotion. They can help increase app visibility, drive installations, and encourage in-app actions.

    Each campaign type has its strengths and is best suited to certain goals and business types. To choose the right campaign type, you should consider your advertising goals, target audience, budget, and other factors.

    Creating better ad campaigns with IFTTT

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    With the help of IFTTT, you can make forming effective campaigns with Google Ads a cakewalk. IFTTT is our powerful automation platform that allows you to create "recipes" or automated tasks for various online services, including Google Ads.

    Read on to hear about our mission and our top picks for Google Ads automations.

    What is IFTTT?

    IFTTT, an acronym for "If This Then That," is our free web-based service and mobile app designed to boost productivity by automating tasks. It works by creating connections between popular apps and services, allowing them to work together seamlessly.

    The basic idea behind IFTTT is to create "applets" or sets of instructions that trigger when certain conditions are met. This can be turning on the lights automatically when you enter your house, for example.

    Founded in 2011, IFTTT has been used by over 25 million individuals to automate both business and home tasks, saving time and increasing efficiency. It's commonly used to connect disparate services and systems, making all products and services work well together in a way that instills user confidence. Best of all, it's free and only takes a couple of minutes to set up.

    Top Google Ads Applets

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    Create Google Sheets rows for new Google Ads leads

    Easily track all of your leads with accuracy using automation instead of manual entry. This Applet will automatically log the details of your new Google Ads leads to rows in a Google Sheet spreadsheet.

    Add new Mailchimp subscribers to Google Ads customer lists

    Maximize your ads by getting the right content in front of the right people. This Applet will automatically add new subscribers from a specific Mailchimp list to a custom audience in Google Ads

    Create contacts in Constant Contact from new leads in Google Ads

    Never again will you have to manually input your new leads into Constant Contact. This Applet will automatically add new leads from Google Ads to your Constant Contact account.

    To enable these Applets and millions more (yes, millions), try IFTTT today for free!

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