Business

How to leverage AI & automation as a marketing freelancer

By The IFTTT Team

November 30, 2023

  • Feature: Denise Gallegos - Marketing Freelancer

    In the digital marketing world today, efficiency and creativity are key. Automation has become a cornerstone in crafting effective marketing strategies.

    This blog post delves into the journey of Denise Gallegos, a freelance marketer, who has mastered the art of leveraging automation tools to increase efficiency and save time.

    Denise saves an average of 9 hours a week using IFTTT automations

    Denise Gallegos stands out in the realm of freelance marketing with her diverse skill set. Specializing in omnichannel marketing campaigns, she maintains competencies in social media management, blog writing, reputation management, and project management, Denise's approach is a blend of creativity and efficiency. Her story provides insights into how automation can transform the marketing landscape.

  • Social media management

    One of Denise's key strengths is social media management. Every week, she gathers client input through a simple yet effective Google Form. This information is the bedrock of her social media content. Here's where automation plays a pivotal role. Using IFTTT (If This Then That), Denise has set up a system where the form responses automatically generate draft social media posts. These drafts are then added to Asana, a project management tool, for further refinement. This automation saves Denise three hours every week, time she reinvests in strategic planning and creative brainstorming.

    Social Media Management

    • Reputation management

      In the beauty services sector, where Denise primarily works, Google reviews are the lifeblood of reputation. Recognizing this, Denise has employed a combination of IFTTT AI and Google My Business integrations to automate responses to these reviews. This not only ensures timely interaction with customers but also maintains a consistent brand voice. The automation of these responses frees up about three hours per week, which Denise allocates to more complex tasks that require a personal touch.

      “I’ve been able to completely automate this work”

    • Blog content creation & project management

      Content creation, especially for blogs, can be a time-intensive process. Denise has streamlined this by setting up a workflow in Asana. Each step of the content creation process, from ideation to writing to editing, is mapped out in Asana. The next two automations serve as content creation assistants and as project management tools. Project management platforms like Asana, ClickUp, and Airtable can help you stay organized and you can automate any of these platforms with IFTTT and build a similar custom solution.

      Blog

      • The first automation generates blog ideas options from a topic and creates a task in the “Blog Ideas” project. She then reads through and picks the best one for her purposes and deletes the rest. She then marks this task as complete.

        Blog

        The second automation is triggered by the completion of the first task and drafts blog content based on the blog idea she selected in Asana.

        Blog

        • Being a Wordpress user, Denise can even create an Applet that will publish the blog to her site when she marks the task as complete in Asana. These automations save her three hours a week on average.

          Denise Gallegos' case is a testament to the transformative power of automation in marketing. By integrating IFTTT into her workflow, she has not only enhanced efficiency but also ensured quality and consistency in her work. Her story is a compelling example for marketers looking to innovate and optimize their strategies in the digital age.