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Top Google My Business automations

By The IFTTT Team

February 16, 2024

Top Google My Business automations

What is a Google My Business profile?

Google My Business is a tool that allows business owners to manage their online presence across Google Search and Maps. It enables you to control how your business looks on the web, connect with customers, and reach more people. You can share important information about your business such as contact details, opening hours, services offered, and reviews from customers.

Why does my business need a Google profile?

A Google My Business profile is essential for a small business owner or solopreneur for a multitude of reasons. Firstly, it increases visibility on the web, making the business easier to discover by potential customers. It enables the business to appear in local search results and Google Maps, which is crucial for attracting local clientele. Secondly, it provides a platform for showcasing products, services, and special offers. Thirdly, it allows for customer interaction through reviews and Q&A sections which can build trust and rapport. Lastly, the analytics provided can offer invaluable insights into customer behavior and preferences, aiding in strategic decision-making.

Automating your Google My Business profile on IFTTT

If you are still reading this blog then you probably agree that having a GMB profile is table stakes for any business. That being said, maintaining one can be time-consuming and a downright cramp in the fanny. It takes a lot of time and effort to respond to reviews and upload new and engaging photos and video posts. That is why IFTTT has created the following simple yet powerful Google My Business Applets (automations) just for you:

Social media

Productivity and task management

Communication

Save it for Later

Bonus automation

Let your customers know that you care about their feedback by responding to their reviews of your business, but do so in a way that saves you time through automation! NOTE: If you want to edit the default responses used in this Applet, go to the Applet's settings after you've enabled it and make the Applet your own. Then, edit the Filter Code step and modify to your liking. You can provide a custom response for any review based on the Star Rating.