Social media automation can save you hours each week, and with Threads emerging as a key platform for engagement, learning to automate your Threads posts is more valuable than ever. In this guide, we'll show you how to streamline your Threads presence using IFTTT.
How to Post on Threads
Threads, Meta's text-based social platform, offers several ways to create and share content. While you can post directly through the app, automation can make the process more efficient and consistent. Using IFTTT, you can:
- Automatically share your blog posts to Threads
- Cross-post your Threads to LinkedIn
- Convert your RSS feeds into Threads posts
- Share your Instagram posts as Threads
To get started, simply connect your Instagram account (which is required for Threads) to IFTTT, and you'll be ready to create automated posting workflows.
Best Times to Post on Threads
Understanding when your audience is most active can significantly impact your engagement rates. Based on recent social media studies, here are the optimal posting times for Threads:
- Weekdays: 6 AM - 8 AM and 6 PM - 8 PM (local time)
- Weekends: 8 AM - 10 AM
- Peak engagement: Tuesday and Wednesday evenings
With IFTTT's scheduling capabilities, you can ensure your posts go live during these peak times, even when you're busy with other tasks.
How to schedule Threads posts
While Threads doesn't offer native scheduling, IFTTT makes it simple to plan your posts in advance. Here's how to set up scheduled posting:
Create a new Applet.
- Go to IFTTT.com and click "Create."
- Choose your trigger (e.g., Google Calendar or Date & Time).
- Select Threads as your action service.
Set up your schedule.
- Use Google Calendar events to trigger posts.
- Schedule posts using IFTTT's Date & Time trigger.
- Create recurring posts for regular content.
Customize your post format.
- Add custom text formatting.
- Include relevant hashtags.
- Set up conditional posting rules.
Pro tip: Create different schedules for different types of content to maintain a diverse and engaging feed.
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Every day at 9:00 post "Another day! It's 9:00 AM"
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When a calendar event starts titled "Threads Post", post the content in the description to Threads
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Post to Instagram and Threads simultaneously
One of the most powerful features of IFTTT is the ability to cross-post content across multiple platforms. Here's how to share content on both Instagram and Threads at the same time:
Click "Create". Now, every time you post to Instagram, you will simultaneously post to Threads!
Automate Threads with RSS feeds
You can set up your Threads account on auto-pilot by automatically posting new threads when you post a new blog or a new post from an RSS feed. You can then post that same content across other platforms!
Create a multi-action Applet
- Choose your content source (e.g., RSS feed, news, or your blog)
- Add Threads as your first action.
- Add LinkedIn as your second action.
- Continue adding actions with either Facebook or Discord!
Customize your cross-posts
- Format your captions for the platforms you are posting to.
- Choose which media types to share.
- Use AI to write your posts.
Optimize your content
- Use platform-specific hashtags.
- Adjust text length for each platform.
- Maintain consistent branding across both channels.
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New video on TikTok? Post it on Threads!
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Share your Threads posts to Discord automatically
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Automatically share your Threads images on LinkedIn
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Posted a new video on YouTube? Share it to Threads!
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Automate Threads with AI
We have handful of AI services that are designed to tailor your posts to specific platforms. For more general AI, check out our AI Social Creator and AI Content Creator. With our AI tools, you can brainstorm new ideas for Threads content or optimize your Threads posts to fit the format and best practices of any platform.
Best practices for automated posting
To maintain authenticity while automating Threads:
- Mix automated and manual posts
- Regularly review and update your Applet rules
- Monitor engagement and adjust your social strategy
- Maintain a consistent brand voice
- Respond to comments personally
Getting Started with IFTTT and Threads
Automating Threads with IFTTT can help you be consistent with your posts and seamlessly cross-post content across platforms. Start with one or two simple Applets and gradually expand your strategy as you become more comfortable with the tools.
Ready to get started? Join IFTTT for free to create your first Threads Applet!
