4 ways to automate your website with Webflow

By The IFTTT Team

September 22, 2023

  • Running a successful business in this day and age relies heavily on having an online presence. Regardless of your industry, a majority of your customers will visit your website before making a purchase or giving you their business. Your website is a critical touchpoint for your customers or audience and can make or break your growth and revenue goals.

    Webflow has taken the web design industry by storm, empowering countless professionals and businesses to create stunning websites without the need for coding experience. Webflow is a strong tool for building your website, but like many apps, it doesn’t run your business alone. Many professionals rely on multiple tools to run a successful and optimized business.

    Luckily for you, IFTTT makes it possible and extremely easy to automate workflows between Webflow and your other business-critical apps, saving you countless hours.

    What’s IFTTT?

    IFTTT is a no-code app that empowers the business of one; Creators, solo entrepreneurs, (small) business owners, freelancers and self-employed individuals use IFTTT to automate the services that power their businesses. We combine 800+ of the most popular business and productivity apps so you can quickly create powerful business automations that save time and help you get more done - allowing you to focus on what’s most important to you.

    Professionals utilize IFTTT to make their Webflow sites much more powerful. We want to share the most popular use cases for Webflow and IFTTT automations so you can make your website and business more powerful too.

    1. Lead and customer management

    Your website is one of your first touchpoints with your potential customers and therefore critical to converting them to customers. Gathering their information from your site’s forms and adding them into your funnels can take time that you simply don’t have.

    IFTTT will enable you to stay on top of every opportunity - without spending a second more than you need to - with automations that organize, prioritize, and engage your prospects. Use IFTTT to automatically capture lead data from your Webflow site’s latest form submissions and have it sent to your CRM and business apps like Pipedrive,, Salesforce, Google Sheets, Slack, and more. This way, you can save time on data transfers and deal tracking and instead focus on creating a plan to win their business.

  • 2. Building your email lists

    In today’s digital world, email is one of the most effective ways to market what your business does and sells. IFTTT can automate your email marketing so you can grow your subscriber lists and drive sales without any extra effort. Use any of these automations that connect Webflow to email marketing apps like Mailchimp, Constant Contact, and AWeber to automatically have new leads from your Webflow forms added as subscribers to your newsletters and drip campaigns. You can even create a workflow that automatically adds people who make a purchase from your site as subscribers to a Mailchimp list for welcome emails, thank-you emails, and more.

  • 3. Web Publishing

    Webflow makes building a website and managing your content easy, but IFTTT can simplify the web publishing process even further with automations that grab the content you want and publishes it to your Webflow site for you. For instance, you can use IFTTT to automatically push all of your brand's social media content straight to your website, allowing you to give your social channels a boost from your website traffic. You can also seamlessly aggregate content from any of your favorite RSS feeds and publish those to your website. Or, save time by using Google Sheets to source content from a variety of contributors and automatically create them as items in your Webflow site's CMS for review or publishing, all in one simple step.

  • 4. Project management

    IFTTT can also help you be more productive, in less time by automating Webflow with your project management tools. These automations will allow you to easily manage tasks that need to be completed for your Webflow projects. Additionally, you can automatically send Webflow form data to Trello, Asana, ClickUp, or your favorite project management app so you can stay on top of user feedback and requests that come in through your Webflow forms.

  • Take your Webflow site to the next level

    IFTTT is a great tool to automate your Webflow website and save time on managing your business’ online presence. From automating your social media marketing to easily publishing content to staying on top of new customer inquiries, the possibilities are endless. As a small business or entrepreneur, automating different aspects of your website allows you to save time and focus on other important areas of your business.Try out any of these use cases or discover others on IFTTT that suit your business needs and see how IFTTT can improve your Webflow website management.