Best landing page builders to create your perfect website

By The IFTTT Team

November 09, 2023

  • So you are in the process of creating a new website and looking for the best landing page builder to create a stunning, high-converting landing page? Well, you're not alone, and you've come to the right place.

    A landing page is often the first impression your potential customers have of your business or brand. It's essential to make it stand out and leave a memorable impact. That's where a good landing page builder comes in.

    There are many landing page builders available on the market, each with its unique features and benefits. In this document, we'll explore some of the best landing page builders that can help you create a perfect website. We'll also introduce IFTTT, our free automation platform that can help you get your website running smoothly in no time.

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    The importance of a good landing page

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    Landing pages are an indispensable part of marketing what your brand or service has to offer. They serve as the entry point for visitors in digital marketing campaigns and are designed to drive specific actions.

    They help to reinforce your brand, with a consistent appearance, tone, style, and copy. Even when visitors don't convert, they still get a strong sense of your brand identity. The best landing pages are simple and free of distractions, targeted to specific goals. They can persuade users to take one specific action, like signing up for a newsletter or making a purchase.

    Okay, we get it, landing pages seem great. But what exactly is a landing page, and where does a landing page builder come into play?

    What is a landing page?


    A landing page is a specific type of webpage that serves a unique purpose in the realm of digital marketing. When a person clicks on a certain link or ad, they are directed to this page, hence the term "landing". It's akin to a digital destination specifically designed for visitors coming from particular marketing or advertising efforts.

    What sets a landing page apart from other web pages is its function. The primary goal of a landing page is to guide visitors toward a single action, often referred to as a "call to action" or CTA. This could be anything from signing up for a newsletter, making a purchase, downloading a document, or registering for an event.

    Landing pages are built to drive users to complete a certain action. Unlike a typical webpage which may contain numerous links, information, and pathways, a landing page is simplified to promote the likelihood of converting visitors into leads or customers.

    What is a landing page builder?

    A landing page builder is a tool or software that helps you design and create landing pages without any coding knowledge. It provides drag-and-drop features and customizable templates to make the process of creating a landing page easy and efficient.

    With the rise of online businesses, there has been an increasing demand for user-friendly website-building tools. Landing page builders allow individuals with little to no technical skills to create professional-looking landing pages that are functional and visually appealing.

    Some features you can expect from a good landing page builder include drag-and-drop functionality, pre-designed templates, A/B testing capabilities, analytics tracking, and integrations with other marketing tools.

    Top landing page builders


    1. Wix

    Wix is a popular website builder known for its easy-to-use drag-and-drop interface and extensive selection of templates. It also offers landing page-specific features such as A/B testing, lead capture forms, and analytics tracking.


    • Intuitive drag-and-drop interface
    • Wide selection of customizable landing page templates
    • A/B testing and analytics tracking tools

    Price: Wix offers a free plan with limited features, while paid plans start at $14 per month.

    2. Leadpages

    Leadpages is a leading lead generation platform that aids entrepreneurs and marketers in effortlessly publishing landing pages and growing their businesses confidently. With its user-friendly, no-code, drag-and-drop website and landing page builder, it's easy to create customized pages. They also provide expert marketing training to help users achieve conversion rates of over 8%.


    • User-friendly, no-code, drag & drop interface
    • Expert marketing training for enhanced conversion rates
    • Offers free trial

    Price: Leadpages offers a free trial, but for more comprehensive features, you'd need to subscribe at $37 monthly.

    3. Squarespace

    Squarespace is a robust platform that empowers individuals and businesses to create professional websites, blogs, portfolios, and online stores. Equipped with do-it-yourself tools, Squarespace allows users to customize their online presence with best-in-class designs. It also offers marketing tools to enhance visibility and e-commerce capabilities for online selling.


    • Professional, customizable templates
    • Advanced marketing and e-commerce tools
    • Intuitive interface

    Price: Squarespace offers a 14-day free trial, with personal paid plans starting at $16 per month.

    4. ClickFunnels

    ClickFunnels is an online sales funnel builder designed to help businesses market, sell, and deliver their products online. This tool simplifies online marketing, selling, and delivery of products and services by providing users with funnel options pre-built for a specific business, product, or service.


    • Simplified online marketing and selling process
    • Pre-built funnel options
    • Comprehensive sales funnel creation

    Price: ClickFunnels offers a 14-day free trial, after which plans start at $127 per month.

    5. Instapage

    Instapage is a service that lets you build landing pages for your online marketing and promotion campaigns with ease. It offers features such as A/B Testing, multiple campaign management, easy page building, and more. The main aim of Instapage is to maximize the return on investment on various ad campaigns.


    • Easy-to-use landing page builder
    • A/B testing and multiple campaign management
    • Optimized for maximizing ROI

    Price: Instapage offers a 14-day free trial, after which plans start at $199 per month.

    Free vs. paid website builders


    While there are a variety of free website builders available, it's important to consider the limitations and restrictions that come with them. We often recommend trying paid versions as free website builders may not offer advanced features such as A/B testing or integrations with other marketing tools.

    Paid landing page builders, on the other hand, often provide more comprehensive features and support for a higher price. However, they can be worth the investment if you're serious about creating a successful and effective landing page.

    Ultimately, it's important to assess your needs and budget before choosing a landing page builder. Consider factors like ease of use, customizable templates, A/B testing capabilities, and pricing plans to find the best fit for your business goals.

    Building better websites with IFTTT

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    Once you've built the website of your dreams, it's time to get your site off the ground. One of the best ways to do this is by using IFTTT and automating your website with our free online service.

    IFTTT stands for "If This, Then That" and is our powerful tool that allows you to connect over 800 different apps and services together to create automated actions. For example, you can automatically post your latest blog articles to social media or send yourself notifications when a form is submitted on your landing page.

    Read on to hear more about our mission and our top picks for website automations with IFTTT.

    What is IFTTT?

    IFTTT is our free web-based service and mobile app designed to boost productivity by automating tasks. It works by creating connections between popular apps and services, allowing them to work together seamlessly.

    The basic idea behind IFTTT is to create "applets" or sets of instructions that trigger when certain conditions are met. This can be turning on the lights automatically when you enter your house, for example.

    Founded in 2011, IFTTT has been used by over 25 million individuals to automate both business and home tasks, saving time and increasing efficiency. It's commonly used to connect disparate services and systems, making all products and services work well together in a way that instills user confidence. Best of all, it's free and only takes a couple of minutes to set up.

    Top lead generation Applets with IFTTT

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    Send Webflow form data to Google Sheets spreadsheet

    Connect Webflow to Google Sheets with this applet and automatically send form data from your website to a specific spreadsheet. This makes it easy to keep track of leads and contact information without having to manually input the data.

    When I get a form submission in Google Forms, Save their information in Mailchimp

    This Applet can help you easily keep track of leads and send targeted email campaigns without having to manually transfer data. It will automatically add contacts to a specific Mailchimp list when they submit a form through Google Forms

    Add new leads from Facebook Lead Ads to Google Ads customer lists

    This applet is perfect for businesses using Facebook Ads to generate leads. It will automatically add new leads from your Facebook Lead Ads to a customer list in Google Ads, allowing you to easily track and retarget potential customers.

    To enable these applets and millions more (yes, millions), try IFTTT today for free.

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