What is Lead Generation?

By The IFTTT Team

May 30, 2023

  • Why is generating leads important for businesses?

    In the competitive world of modern business, developing a strong lead generation strategy is essential for growth and success. Without generating lots of leads, there is little hope in growing your brand or selling a product on the webspace.

    Lead generation, sometimes shortened to lead gen, refers to the process of identifying, attracting, and converting potential customers interested in your product or service. These potential customers, known as leads, are vital for driving sales and expanding your business.

    Fortunately, generating quality leads has never been easier, with a wealth of marketing tools are your disposal. In this article, we will discuss the importance of lead generation, explore various marketing methodologies, and highlight the advantages of effective lead generation practices.

    We'll also highlight some popular apps and services that are used to build apps, create landing pages, and send feedback forms; all to build up your website or course.

    Among these apps is IFTTT, which offers an infinitely customizable amount of automation to make lead generation foolproof.

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    The lead generation process

    Step 1: Define your target audience


    The first step in the lead generation process is to identify and define your target audience. This involves understanding the demographics, interests, and behaviors of the individuals most likely to be interested in your products or services.

    Step 2: Create valuable content

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    Once you have identified your target audience, the next step is to create valuable, relevant, and engaging content that addresses their needs and interests. This content can take various forms, such as blog posts, articles, videos, infographics, or webinars.

    Be sure to structure these pieces of media to provide information that educates, entertains, or solves a problem for your audience. This then establishes your business as an industry authority and builds trust with potential customers.

    Step 3: Promote your content

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    Utilize multiple marketing channels to reach your target audience, including social media platforms, email marketing campaigns, search engine optimization (SEO), pay-per-click advertising (PPC), and content syndication.

    By promoting your content through various channels, you increase the chances of reaching potential leads and driving traffic to your website or landing pages.

    Step 4: Capture leads

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    As potential customers engage with your content and visit your website or landing pages, it's crucial to capture their contact information to convert them into leads.

    This can be achieved by offering something of value in exchange for their contact details, such as a free e-book, webinar registration, or newsletter subscription.

    Implement lead capture forms on your website and landing pages, ensuring they are easy to find, simple to complete, and visually appealing.

    Step 5: Nurture leads

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    Once you have captured leads, the next step is to nurture them through the sales funnel by maintaining regular communication and providing them with relevant information.

    Leads that are designated as potential buyers or users of your product are known as marketing-qualified leads (MQLs). It is important to rope in these on-the-fence customers into committing to your product, course, service, etc.

    Personalized email marketing campaigns, targeted content, or social media interactions all work wonders.

    The goal is to build a relationship with your leads, demonstrating the value of your products or services and moving them closer to making a purchase decision. Once a customer buys or uses whatever you are advertising, they have gone through the sales pipeline and are known as a sales-qualified lead.

    Lead generation strategies

    Writing ads

    Well-thought-out ad campaigns are extremely effective at driving leads, as the average American views a staggering 4,000-10,000 ads each day.

    By targeting specific demographics, interests, and behaviors, ads can generate high-quality leads who are more likely to convert into paying customers. Additionally, writing compelling ad copy can improve click-through rates and increase overall brand awareness.

    Giveaways and opt-ins

    Offering giveaways or exclusive content in exchange for contact information is an excellent strategy for capturing leads.

    This approach incentivizes users to engage with your brand and provides them with a positive sample of whatever you offer, thereby increasing the likelihood of future conversions.

    Landing page optimization

    An optimized landing page is designed to encourage visitors to take a specific action, such as providing their contact information or making a purchase.

    Users can be instantly turned away from your brand if your landing page is laggy, poorly designed, or too hard to follow.

    By focusing on clear messaging, compelling calls-to-action, and a user-friendly design, landing page optimization can significantly increase conversion rates and generate more leads for your business.


    Streamlined and visually appealing forms on your website or landing pages can make it easy for potential customers to provide their contact information, turning them into valuable leads.

    By minimizing the number of required fields and optimizing the form layout, you can reduce friction and improve the user experience, leading to higher lead capture rates and increased opportunities for conversions.

    Apps to help with lead generation

    Now that we have gone over a few of the ways that leads can be generated, let's transition into some apps and lead-generation tools that can help with each outlined strategy.

    For form generation: HubSpot

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    HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses of all sizes streamline their processes and grow their revenue.

    With a comprehensive suite of features including CRM (Customer Relationship Management), email marketing, content management, social media management, and analytics, HubSpot enables users to manage multiple aspects of their business from a single platform.

    HubSpot offers a free CRM with basic features and tiered pricing plans for its Marketing, Sales, and Service Hubs, catering to the needs and budgets of various businesses.

    For ads: Google Ads

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    Google Ads is a powerful online advertising platform that enables businesses to create and manage ad campaigns across Google's vast network, including Search, Display, Video, and Shopping.

    Google Ads allows advertisers to reach potential customers with precision and efficiency with a set of features, such as keyword targeting, location-based targeting, and audience segmentation.

    Google Ads operates on a pay-per-click (PPC) pricing model, meaning advertisers only pay when a user clicks on their ads, offering flexibility and control over advertising budgets.

    The intended user base of Google Ads encompasses businesses of all sizes, from small local shops to large multinational corporations.

    For landing pages: Carrd

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    Carrd is a simple, user-friendly platform for building responsive, one-page websites.

    It is particularly popular among individuals and small businesses looking to create visually appealing landing pages, personal profiles, or promotional sites without the need for extensive web development knowledge.

    Carrd offers a drag-and-drop interface, customizable templates, and various design elements, making it easy for users to create and launch their websites quickly.

    The platform provides both free and paid plans, with the latter offering additional features such as custom domains, more design elements, and priority support.

    For live chat support: Intercom

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    Intercom is a versatile software platform that offers a comprehensive multi-channel communication solution for businesses looking to connect with their customers, users, or visitors more effectively.

    Among its robust features are real-time customer support, targeted messaging, in-app messaging, announcements, and customer relationship management capabilities, which collectively empower businesses to better understand and engage with their customers.

    Moreover, Intercom delivers valuable insights and analytics, allowing companies to fine-tune their communication strategies, enhance customer retention, and foster overall growth.

    How to generate leads with IFTTT

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    What if we told you that there was a single app that could handle nearly all of your lead-generating needs; with no sales and marketing teams required?

    Let us introduce IFTTT; our automation service that allows users to custom-build millions of connections between over 800 popular apps, devices, and services.

    What is IFTTT?

    By connecting different platforms and tools, IFTTT enables users to streamline their workflows and simplify daily tasks without any programming knowledge.

    With a user-friendly interface, IFTTT supports numerous popular apps, smart home devices, and web services, such as Google Drive, Twitter, Facebook, and Philips Hue. Users can create their own applets or choose from a wide range of pre-built ones shared by the IFTTT community.

    Lead generation Applets with IFTTT

    Subscribe new Facebook Lead Ad leads to a Mailchimp list

    This applet automates the process of transferring new qualified leads from Facebook Lead Ads directly into a Mailchimp list, saving time and eliminating the need for manual data entry.

    This ensures that your email marketing list is always up-to-date with the latest prospects, allowing you to engage with them promptly.

    As soon as a prospect submits their information through a Facebook Lead Ad, they will be automatically added to your Mailchimp list, triggering any pre-configured email campaigns or nurturing sequences.

    Verify and Unsubscribe bad email addresses in Mailchimp with TuxMailer.

    By automatically verifying and removing invalid or non-existent email addresses from your Mailchimp list, this applet helps maintain a clean and accurate database of subscribers.

    A well-maintained email list results in higher deliverability rates, as it reduces the chance of your emails being marked as spam or bouncing back due to incorrect addresses.

    Consequently, this leads to improved open and click-through rates, ensuring that your marketing messages reach genuine prospects and increasing the potential for conversions.

    Add new Eventbrite attendees to Salesforce as leads

    The IFTTT Applet "Add new Eventbrite attendees to Salesforce as leads" offers considerable benefits to businesses and website owners aiming to generate more leads and efficiently manage their event marketing efforts.

    By automatically importing new Eventbrite attendees into Salesforce as leads, this applet ensures that your sales team has immediate access to valuable prospect information after an event.

    Additionally, this applet helps eliminate manual data entry and the potential for human errors, saving time and effort for your marketing and sales teams.

    By streamlining the process of transferring attendee information from Eventbrite to Salesforce, your teams can focus on tasks with higher strategic value, such as nurturing leads and closing deals.

    Receive email notifications from your RSS ground posting campaigns

    The IFTTT Applet "Receive Email Notifications From Your RSS Ground Posting Campaigns" offers valuable benefits to businesses and website owners seeking to generate more leads and efficiently manage their content marketing efforts.

    This real-time insight allows you to promptly share and promote new content across your social media channels, increasing its visibility and reach.

    By staying up-to-date with your content schedule, you can ensure that your target audience remains engaged and interested in your brand, ultimately driving more traffic to your website and generating leads.

    Additionally, this IFTTT applet can save you time by eliminating the need to constantly check your website or blog for new content updates.

    Why choose IFTTT?

    Choosing IFTTT is a smart decision for anyone looking to simplify their digital life and enhance the efficiency of their workflows.

    By connecting various platforms and tools, you can eliminate repetitive manual processes and focus on what truly matters – growing your business or pursuing your passions.

    IFTTT offers an extensive library of pre-built applets, as well as the ability to create your own, ensuring that you can tailor your automations to fit your unique needs.

    Whether you're a business owner, marketer, or simply someone seeking to optimize their personal routines, IFTTT has something for everyone.

    So join today!

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