How much is Pipedrive? What you need to know

By The IFTTT Team

June 20, 2023

  • If you're in the market for a sales CRM (Customer Relationship Manager), you've likely come across Pipedrive.

    Known for its intuitive interface and powerful features, it's no wonder that this software has gained popularity among businesses of all sizes. However, one question that often comes up is, "How much is Pipedrive?"

    In this post, we'll break down the Pipedrive cost in relation to its features, so you can make an informed decision. Later, we will introduce our service, IFTTT, which can help exponentially increase the efficiency and usefulness of Pipedrive and many other apps.

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    Introduction to Pipedrive

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    With over 100,000 companies using Pipedrive daily, and a backing investment from Shaquille O’Neal himself, there must be something special about Pipedrive.

    Pipedrive wasn't the world's first CRM, being founded only 13 years ago. However, the company has seen massive success among small and large corporations, cementing its spot as a leading CRM service.

    Pipedrive also touts excellent customer service records, with 24/7 phone support and numerous FAQ forums to browse.

    Some of the key features of Pipedrive include:

    Visual sales pipeline

    Pipedrive's intuitive visual pipeline allows users to view and manage their sales process at a glance.

    Lead management

    Pipedrive offers customizable web forms, lead scoring, and smart contact data to ensure that potential customers are followed up with promptly.

    Custom fields and filters

    Users can create custom fields and filters to segment and categorize deals, contacts, and organizations based on specific criteria.

    Activity tracking and reminders

    Pipedrive keeps track of all sales activities, such as calls, meetings, and emails, and provides reminders to ensure that important tasks are not missed.

    Pipedrive pricing plans

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    Pipedrive offers four pricing plans: Essential, Advanced, Professional, and Enterprise.

    Prices vary depending on the features and number of users included in each plan. Let's take a closer look at what each plan includes and how much it costs.

    The Essential Plan

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    The Essential plan provides the most basic CRM tools and starts at $15 per user per month when billed annually. This plan includes contact and deal management, custom pipelines, and basic reporting. However, it does not include some of the more advanced features like integrations with other tools or the ability to create goals and forecasts.

    The Advanced Plan

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    The Advanced plan, which starts at $29 per user per month, includes all of the features of the Essential plan plus email integration, workflow automation, and revenue forecasting. This is a great option for businesses that need more automation and forecasting capabilities.

    The Professional Plan

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    The Professional plan, which starts at $59 per user per month, includes all of the features of the Advanced plan and adds features like advanced reporting, customization options, and integrations with more than 100 other tools. This plan is ideal for larger businesses or for those who need more customization options.

    The Enterprise Plan

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    Finally, the Enterprise plan is designed for businesses with complex needs and starts at $99 per user per month. This plan includes all of the features of the Professional plan plus personalized onboarding, priority support, and advanced security features.

    It's worth noting that Pipedrive offers a 14-day free trial for each of its plans, so you can try before you buy.

    Additionally, if you opt for an annual subscription, you can save up to 17% off the monthly price.

    Is Pipedrive worth it?

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    In short, yes, we do believe that Pipedrive is worth the cost for most teams.

    Larger companies are certainly the target audience of Pipedrive's features, and we would recommend that smaller teams or individuals consider other solutions.

    Many businesses can get away with choosing an Essential or Advanced plan, as these tiers include almost all of the needed tools to make the most out of Pipedrive. If needed, the Professional and Enterprise plans are priced fairly in our opinion.

    Pipedrive's flexible architecture, which includes customizable pipelines, custom fields, and filters, enables businesses to tailor the CRM software to their unique sales processes.

    This adaptability, combined with a wide range of integrations and a commitment to continuous improvement, makes Pipedrive a standout choice in a competitive CRM landscape.

    Pipedrive free alternatives

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    Outside of the 14-day free trial, Pipedrive offers no free version of their service. We understand that this could be a dealbreaker for individuals running a small business or startup, so we compiled a list of free alternatives to try.

    HubSpot CRM: HubSpot CRM is a powerful and user-friendly platform that offers a wide range of features for contact and deal management, email integration, and sales analytics. The free version provides basic CRM functionality, while additional features can be unlocked with their paid plans.

    Zoho CRM Free Edition: Zoho CRM offers a free plan for up to three users, which includes lead and contact management, workflow automation, and social media integration. The platform also provides upgrade options for more advanced features and larger teams.

    Bitrix24: Bitrix24 is a comprehensive CRM solution that offers a free plan for up to 12 users. It includes features like contact and lead management, sales funnel tracking, task management, and communication tools such as live chat and video conferencing.

    Insightly: Insightly's free plan allows for up to two users and includes essential CRM features like contact and lead management, project management, and integration with popular tools like Gmail and Outlook. For more advanced features and additional users, Insightly offers paid plans.

    However, Pipedrive offers more advanced security and customization options even at its lowest tier plan, so we recommend trying Pipedrive if it is within budget.

    If protecting customer data is the utmost priority, then consider Pipedrive's CRM. In other words, you get what you pay for.

    Automating Pipedrive with IFTTT

    So, here's the deal; you are already giving a chunk of your profits to Pipedrive, as well as likely many additional business services.

    What if we told you that you can double or triple the functionality of Pipedrive and other services completely free? With IFTTT, you can do exactly that.

    What is IFTTT?

    IFTTT (If This Then That) is our web-based service that enables users to create custom automations, called "applets" or "recipes," by connecting different applications, devices, and services.

    These applets perform specific actions based on certain conditions or triggers. IFTTT supports a wide range of platforms, including social media networks, smart home devices, email services, and more.

    IFTTT, allows you to automatically trigger actions between your CRM and other services like Gmail, Slack, MailChimp, Trello, and more.

    For instance, if a new contact is added in Pipedrive then an automated welcome email will be sent from Gmail. Or if an event occurs on Trello, then a task will be created in Pipedrive.

    Our favorite Pipeline automations


    Send Slack messages for new Pipedrive deals Stay updated with your team by sending Slack messages automatically whenever a new Pipedrive deal is created

    Add new Pipedrive activities to Todoist as tasks Streamline your workflow by adding new Pipedrive activities as tasks in Todoist, ensuring you never miss an important action

    Create Pipedrive deals from new Google Form responses Save time and effort by creating Pipedrive deals directly from new Google Form responses, automating the lead capturing process

    To access these Applets and millions more, try IFTTT today!

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