How to become a content creator in eight steps

By The IFTTT Team

December 21, 2023

  • Are you passionate about creating content and sharing it with the world? Do you have a unique perspective or skill that you want to showcase? Becoming a content creator may be the perfect career path for you.

    In today's digital age, content creation has become a popular and lucrative profession. From writing blog posts and creating videos to designing graphics and managing social media accounts, there are endless opportunities for content creators to showcase their talents and build a following.

    In this article, we'll explore the steps you can take to become a successful content creator and turn your passion into a career. We'll also introduce a content creator's best friend, IFTTT, our free automation platform that has revolutionized content production for creators all over the world.

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    What is a content creator?


    Before we dive into the steps to becoming a content creator, let's first define what a content creator is.

    A content creator is an individual or entity that produces and shares content across various platforms such as social media, websites, blogs, or video-sharing platforms. Content creation overall is a relatively new field, having gained importance with the explosion of the world wide web.

    Content creators generate a wide range of material, including written articles, videos, images, podcasts, and more. Their goal is to engage and attract an audience by creating interesting, informative, entertaining, or valuable content.

    Content creators can be found in diverse fields such as social media influencers, YouTubers, bloggers, podcasters, photographers, artists, and writers. They may create content for personal expression, entertainment, education, or to promote products and services.

    The rise of digital platforms and social media has significantly expanded the opportunities for individuals to become content creators and share their work with a global audience.

    Types of content creators


    There are various types of content creators, each specializing in different forms of content creation. Here are some common types:

    YouTubers: Create and share videos on YouTube, covering a wide range of topics from vlogs and tutorials to entertainment and educational content.

    Bloggers: Write articles and blog posts on platforms like WordPress or Medium, covering diverse subjects such as lifestyle, travel, technology, or personal experiences.

    Podcasters: Produce audio content in the form of podcasts, discussing topics of interest, conducting interviews, or sharing stories.

    Social media influencers: Build a following on platforms like Instagram, Twitter, or TikTok by creating and sharing content that resonates with their audience. Influencers often collaborate with brands for promotional purposes.

    Photographers and Instagrammers: Showcase their photography skills on platforms like Instagram, Flickr, or other photo-sharing sites.

    Artists and illustrators: Share their visual art, including drawings, paintings, and illustrations, on platforms like Instagram, DeviantArt, or personal websites.

    Gaming content creators: Create content related to gaming, such as Let's Play videos, walkthroughs, and reviews. They often share their content on platforms like Twitch or YouTube.

    Reviewers and critics: Share opinions and reviews on various products, services, movies, books, or other forms of media.

    Musicians and singers: Share their music through platforms like YouTube, SoundCloud, or Spotify. They may also create music-related content such as tutorials or behind-the-scenes videos.

    Fitness and wellness creators: Share workout routines, health tips, and wellness advice through videos, blog posts, or social media.

    DIY and craft creators: Showcase their creativity by sharing do-it-yourself projects, crafts, and tutorials on platforms like YouTube or Pinterest.

    These are just a few examples, and many content creators may fall into multiple categories, combining different forms of content creation to reach their audience.

    How to become a content creator


    Step 1: Identify your niche

    The first step to becoming a successful content creator is to identify your niche. This is the area or topic that you are most passionate about and want to create content around.

    Your niche should be something that you have knowledge and expertise in, as well as something that you enjoy creating content about. This will help you stay motivated and produce high-quality content that resonates with your audience.

    Some popular niches for content creators include beauty, fashion, lifestyle, travel, and gaming. However, don't be afraid to think outside the box and choose a niche that is unique and aligns with your interests and skills.

    Step 2: Create high-quality content

    The key to success as a content creator is to consistently produce high-quality content. This means creating content that is engaging, informative, and visually appealing.

    If you're a writer, this may mean writing well-researched and thought-provoking articles. If you're a video creator, this may mean investing in quality equipment and editing software to produce professional-looking videos.

    No matter what type of content you create, it's important to always strive for excellence and put your best work out into the world. This will help you build a loyal following and establish yourself as an expert in your niche.

    Step 3: Choose your platforms

    Once you have identified your niche and created high-quality content, it's time to choose the platforms you will use to share your content.

    There are countless platforms available for content creators, including social media sites like Instagram, YouTube, and TikTok, as well as blogging platforms like WordPress and Medium.

    When choosing your platforms, consider where your target audience spends their time and which platforms align with your content type. For example, if you create video content, YouTube may be the best platform for you, while if you write articles, a blog may be a better fit.

    Step 4: Build your brand

    As a content creator, it's important to establish a strong personal brand that sets you apart from others in your niche. Your brand should reflect your unique personality and style and help you connect with your audience.

    To build your brand, consider creating a logo, choosing a color scheme, and developing a consistent tone and style for your content. This will help you create a cohesive and recognizable brand that your audience will come to know and love.

    Step 5: Engage with your audience

    One of the most important aspects of being a successful content creator is engaging with your audience. This means responding to comments, messages, and questions, as well as actively seeking out and interacting with your followers.

    Engaging with your audience not only helps you build a loyal following, but it also allows you to gather feedback and insights that can help you improve your content and better understand your audience's needs and interests.

    Step 6: Collaborate with other creators

    Collaborating with other content creators is a great way to expand your reach and connect with new audiences. Look for other creators in your niche and reach out to them to see if they would be interested in collaborating on a project or creating content together.

    Collaborations can also help you learn from other creators and gain new perspectives and ideas for your own content.

    Step 7: Monetize your content

    While creating content can be a fulfilling and enjoyable career, it can also be a lucrative one. Many content creators are able to monetize their content and earn a living from their passion.

    There are various ways to monetize your content, including sponsored posts, affiliate marketing, and selling products or services. As your following grows, you may also have the opportunity to work with brands and companies on sponsored content or partnerships.

    Step 8: Stay consistent and adapt

    Consistency is key when it comes to being a successful content creator. This means consistently creating and sharing high-quality content, engaging with your audience, and staying true to your brand.

    However, it's also important to be adaptable and open to change. As the digital landscape and trends evolve, it's important to stay up-to-date and adapt your content and strategies accordingly.

    Becoming a content creator with IFTTT (1)

    IFTTT, which stands for “If This Then That,” is a fantastic tool for making content creation easier. Simply put, IFTTT is our free web-based platform that allows you to create automated workflows that can help you save time and stay organized. With IFTTT, you can easily create content from various sources, such as RSS feeds, social media, and even your own website.

    You can also use it to automate content promotion, which can help you reach a wider audience. With IFTTT, the monotonous tasks of content creation can take the backseat, allowing you to focus more on creating quality content.

    Read on to hear more about our mission and our top picks for content creator automations.

    What is IFTTT?

    IFTTT is our free web-based service and mobile app designed to boost productivity by automating tasks. It works by creating connections between popular apps and services, allowing them to work together seamlessly.

    The basic idea behind IFTTT is to create "applets" or sets of instructions that trigger when certain conditions are met. This can be turning on the lights automatically when you enter your house, for example.

    Founded in 2011, IFTTT has been used by over 25 million individuals to automate both business and home tasks, saving time and increasing efficiency. It's commonly used to connect disparate services and systems, making all products and services work well together in a way that instills user confidence. Best of all, it's free and only takes a couple of minutes to set up.

    Top Applets for Content Creators

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    Use IFTTT AI to generate ideas for your next social media post

    This IFTTT Applet uses AI technology to generate ideas for your next social media post. Simply write the topic your post is about in the Note Widget and it will come up with new ideas for content for your next post in your notifications for Twitter, Instagram, and more.

    Post your Instagram photos to a Facebook Page

    Keep your Facebook Page fresh and up-to-date with your latest Instagram photos. The pictures will be uploaded to an album called Instagram Photos.

    Automatically post on Twitter when you start streaming on Twitch

    Who has time to Tweet when the latest game is waiting to be played?! Turn on this Applet and your Twitter followers will automatically be alerted when you start streaming with this Tweet and a link to your Twitch channel.

    To enable these Applets and millions more, try IFTTT today for free!

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