Top Mailchimp automations for better email marketing and faster lead conversion

By The IFTTT Team

September 22, 2023

Top Mailchimp automations for better email marketing and faster lead conversion
  • Email marketing is one of the most popular, cost-effective, and indispensable tools that professionals and businesses use to grow their brands and sell more products. It’s not only effective at driving new and repeat sales, but also helps you build a wider, stronger community around your brand. When done right, and combined with automation, email marketing is a high return on investment channel for lead generation, brand awareness, and creating loyal, repeat customers.

    Mailchimp is a comprehensive email marketing platform that enables businesses of all sizes to create, automate, and analyze their email campaigns with ease. Its user-friendly interface and robust features make it a go-to choice for anyone looking to grow their customers, brand, and community.

    Businesses that leverage Mailchimp are able to grow the fastest by automating their email marketing campaigns. If you’re not doing any email marketing automation today, odds are you’re leaving money on the table. IFTTT makes it effortless for any business or professional to save time and grow revenue with Mailchimp automations.

    What’s IFTTT?

    IFTTT is a no-code app that empowers the business of one; Creators, solo entrepreneurs, (small) business owners, freelancers and self-employed individuals use IFTTT to automate the services that power their businesses. We combine 900 of the most popular business and productivity apps so you can quickly create powerful business automations that save time and help you get more done - allowing you to focus on what’s most important to you.

    Professionals automate Mailchimp with IFTTT to take their businesses to the next level. We’ll walk you through the most popular use cases for Mailchimp and IFTTT automations so you can grow your business while freeing up more time for what’s important to you.

    1. Convert more leads, faster

    Never miss an opportunity to connect with people when it matters most. When people express an interest in learning about your brand, products, or services, you’ll want to take immediate action to nurture their interest with emails that aim to convert them into customers. There are several ways you might generate leads, but no matter how you capture their information, you can use IFTTT to automatically add them as a subscriber to your Mailchimp email campaign(s).

    Try out any of these popular automations for adding new leads as subscribers in Mailchimp.

  • 2. Turn customers into repeat customers

    If you run an e-commerce website, you can use IFTTT to automatically add new customers to a Mailchimp email list. This means that every time someone makes a purchase on your website (or even abandons an item in their cart), their email address will be added to the appropriate campaign in Mailchimp. This is a great way to build your customer email lists while keeping your customers engaged and coming back for more.

  • 3. Expand the reach of your campaigns and newsletters

    Your Mailchimp email campaigns are a great way to engage with your customers between purchases and inform them of new products, offers, and brand updates. They’re also effective at nurturing potential customers that provide you with their information. But why stop there? You can tap into your other networks by repurposing your email content for your website, social media, and more.

    Try out these automations to reach a wider audience by automatically sharing the content from your newsletters and subscriber emails as posts to your social media channels or website. You can take it a step further by utilizing our Delay feature to postpone your post until a desired amount of time has elapsed since your campaign was sent, creating a level of exclusivity for your subscribers.

  • Level up your email marketing and lead conversion

    Automating Mailchimp using IFTTT is a great way to save time and increase efficiency in your email marketing efforts. By automating tasks like adding new leads and customers to your email lists, or repurposing your newsletters as social media or website content, you can have more time to focus on other areas of your business while maintaining a strong email marketing presence. With these use cases and many more, you can make the most of your Mailchimp account and take your email marketing to the next level.