How to use Kit email marketing + automations with IFTTT

Email marketing is one of the most powerful tools for businesses. Providing customers with updates and promotions, all while collecting valuable leads, is a recipe for success.

We all know just how much email marketing can engage customers and drive sales. However, managing email campaigns is undoubtedly time-consuming.

That's where email automation comes in. Kit, a virtual marketing assistant, simplifies email marketing by handling repetitive tasks, saving time, and boosting efficiency. Formerly known as ConvertKit, the tool has been making headlines recently for its approachable, people-first model that allows anyone to get started building a better email strategy.

In this article, we'll cover different approaches to email marketing, as well as how to use Kit for ultimate email productivity. We'll also discuss how integrating Kit with IFTTT takes automation to the next level.

With Kit and IFTTT, you can create custom automation recipes, which can trigger emails based on customer actions or events. The result? More personalized and timely communication, and more leads. Read on to learn everything there is to know about email marketing with Kit.

What is Kit?

Kit, at its foundation, is an all-encompassing email automation software. It's designed to support businesses in automating their email marketing campaigns, every step of the way.

Kit isn't meant for the most large or complex mailing lists and is instead built with the everyday user in mind. It helps creators and businesses schedule and control promotional emails and newsletters, as well as build a Creator Profile that hosts all of your important links.

Whereas some tools are hard to grasp, Kit is meant to be easy to pick up, and it's simple dashboard reflects that. In a world of cut-throat marketing, Kit's philosophy of community is refreshing. Creators can help each other gain email subscribers with a unique recommendation feature, which turns the platform into a mini social media app.

How Kit works

Kit is built to remove the complexity from email marketing solutions. Instead of manually managing subscriber lists, segmenting audiences, or drafting emails, Kit automates these processes so business owners can focus on creating value instead.

Some of Kit’s key features include:

Email automation: Create automations that nurture leads or onboard new customers.

Broadcast emails: Send updates, promotions, or newsletters to your audience.

Audience segmentation: Tag and group subscribers based on behaviors, interests, or past interactions.

Analytics: Track email performance and customer engagement.

Its simple, conversational interface makes marketing workflows accessible even for beginners.

Why should I automate my email marketing?

Simply put, email automation lets businesses send the right message at the right time. Automating repetitive tasks can help you save time and reduce errors. This all comes back around and delivers better efficiency and greater lead counts.

Save hours of manual work

Instead of writing and sending emails one by one, automation lets you build sequences once and let them run on their own. New subscribers get welcomed, and customers receive follow-ups, all without lifting a finger.

Deliver personalized experiences

Automated workflows can respond to actions your subscribers take, like signing up for a free trial, purchasing a product, or clicking a link. By tailoring content to behavior, you build trust and increase engagement without extra effort.

Improve conversion rates

Consistency wins in email marketing. Automations like welcome flows, onboarding series, abandoned cart follow-ups, or upsell recommendations help guide subscribers toward becoming loyal customers. Every message is part of a strategic journey.

Keep your audience engaged

Automation ensures your audience hears from you regularly, even when you’re focused on other parts of your business. This leads to better open rates, stronger relationships, and a healthier email list.

Scale without hiring help

Whether you have 50 subscribers or 50,000, automation handles the volume. Kit’s workflow builder and its integrations through IFTTT allow you to expand your marketing strategy painlessly.

How to get started with Kit

Getting started with Kit is straightforward, even if you’re new to email marketing. Here’s how to set up your account and begin building effective, automated email campaigns.

1. Create your Kit account

Head to Kit’s website and sign up for an account. You’ll be guided through a short process that helps you set up your profile and import any existing subscribers.

You can also migrate your contacts using a CSV file or through supported integrations.

2. Explore the dashboard

Once inside, take a few minutes to become familiar with Kit’s clean and intuitive dashboard. You’ll find core sections such as Subscribers, Broadcasts, Automations, and your Creator Profile.

3. Set up your Creator Profile

Your Creator Profile acts as a personal landing page, almost like a mini website. You can add a bio, links to your social media or website, lead magnets, and recommendations to and from other creators.

4. Import or add subscribers

Before you begin sending campaigns, you’ll want to populate your subscriber list. There are many ways to import contacts, or you can add subscribers manually. Kit also allows you to tag subscribers so you can segment them from day one.

5. Create your first email automation

Automation is where Kit shines. Inside the Automations tab, you can build different workflows with a visual, easy-to-understand format. Make sure to get used to this feature so you always know how subscribers move through your system.

6. Send a broadcast email

When you want to send a one-time announcement, newsletter, or promotion, broadcasts are your go-to tool. Kit’s email builder keeps things simple while still giving you creative control. Once sent, you can track your performance and make tweaks for the next one.

IFTTT and Kit: Connecting your marketing tools

IFTTT (If This Then That) is our powerful and free automation platform that connects over 1000 apps and services to perform automated tasks. These can be as simple as connecting smart home devices and can be expanded to complex workflows between customer management systems, AI tools, social media, and much more.

By integrating Kit with IFTTT, you can give your email campaign the boost it needs to really take off. Here's how to get started:

1. Create an IFTTT account: If you don't have an account, sign up on the https://ifttt.com.

2. Connect Kit: Use the search bar to find Kit. Click the "Connect" button and link your account by signing in.

3. Browse Applets: Head to the Applets tab in IFTTT and search through our library for an Applet that works for you. Don't worry, we have over a million (and counting) Applets for you to choose from. You can also create your own with our easy-to-use Applet builder.

Building your own Applet

Can't find exactly what you're looking for? On IFTTT, you can also build your own Applets and share them with the community. Simply click the 'Create' button, select a trigger action (e.g., A new subscriber is added to Kit) and an output action (e.g Add them to a Google Sheet).

IFTTT is designed to make automation easy for everyone. Regardless of technical experience, setting up an IFTTT Applet only takes a few minutes. Applets give you access to all types of advanced functions, like filter code and delay, which can be used to create impressive automations. For a more complete guide on everything Applet-related, check out our full guide here.

Top automations with Kit and IFTTT

Automate lead capture across platforms

Collecting leads from multiple sources can be chaotic. With IFTTT, you can make sure every new prospect flows directly into Kit. This ensures your list is updated in real time, and no potential subscriber gets lost.

Trigger emails based on customer behavior

Personalized timing is one of the most powerful ways to increase conversions. With IFTTT, you can trigger Kit automations whenever a customer completes a meaningful action or is added as a subscriber.

Organize your subscribers automatically

Segmentation is key to effective email marketing. IFTTT makes it simple to categorize subscribers based on data pulled from other platforms. Better organization leads to more targeted campaigns, which drive better results.

Sync data & automate admin tasks

Managing subscriber lists manually is slow, and you can easily make errors. By syncing Kit with your favorite tools, you keep everything accurate without lifting a finger.

Reaching the masses with IFTTT

We're excited to add Kit as one of the many email automation tools that integrate with IFTTT. Reaching new customers isn't always easy, but we hope that this article has given you some insight into how to get started.

Kit is a great starting point for those just looking to get into email marketing and can be leveraged by experts to gain advanced insights about your customer base. No matter your use case, connecting Kit and IFTTT only takes a few minutes and can save you hours every day that would otherwise be spent drafting, sending, and revising emails. Sounds like a plan? Click the button below to get started with IFTTT today for free.