Business

What is YouTube automation and how to use it for channel growth

By The IFTTT Team

January 17, 2024

  • In the ever-evolving landscape of online content creation, YouTube remains a staple for aspiring creators and established influencers alike. One emerging trend that has been gaining momentum is YouTube automation—an automated approach to managing and optimizing your channel for growth. Long gone are the countless hours spent rendering, uploading, and optimizing videos by hand.

    In this article, we will delve into the world of YouTube automation, exploring what it is, and its potential benefits, and provide actionable insights on how creators can leverage it to grow their channels. Whether you're a seasoned content creator or just starting on your YouTube journey, harnessing the power of automation could help you break through the inevitable plateau. Once you are enlightened about how great YouTube automation is, you'll need the best tool for the job: our free automation platform IFTTT.

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    What is YouTube automation?

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    Simply, YouTube automation is the process of using technology and tools to streamline and automate various tasks related to managing a YouTube channel. This can include tasks such as automatically scheduling and publishing videos, managing comments and engagement, and analyzing video performance. Automation can help save time and effort for content creators, allowing them to focus on creating high-quality content and engaging with their audience.

    One of the most significant benefits of YouTube automation is a subset known as content automation. This refers to the process of automating the creation and publishing of videos on your channel. With the help of tools like IFTTT, you can schedule and publish videos in advance, saving you time and effort. This is especially useful for businesses and content creators who have a consistent schedule for their videos.

    The last essential aspect of YouTube automation is video analytics. By using automation to track how well your videos are doing, like how many people are watching, interacting, and what kind of people are watching, you can easily learn useful information and use it to make better content and channel plans.

    Why should I consider YouTube automation?

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    Many creators feel very emotionally connected to their work, meaning they may be less likely to let a computer take over some aspects of their channel. However, we believe that anyone can benefit from trying YouTube automation, and still retain the same degree of love and authenticity put into each video. Here are some key arguments for using YouTube automation:

    Efficient workflow management:

    • Streamline repetitive tasks such as video uploads and scheduling.
    • Save time and energy for more critical aspects of content creation.
    • Enhance overall productivity by automating routine channel management.

    Consistent content delivery:

    • Schedule uploads at optimal times for increased audience reach.
    • Maintain a consistent posting schedule without manual intervention.
    • Improve viewer retention through a steady flow of engaging content.

    Enhanced audience interaction:

    • Automate responses to comments and messages for timely engagement.
    • Foster a sense of community by staying connected with your audience.
    • Strengthen viewer relationships through efficient communication.

    Strategic growth and optimization:

    • Utilize automation tools for SEO optimization of video elements.
    • Access valuable analytics and insights for data-driven decision-making.
    • Scale your channel efficiently, exploring new monetization avenues and creative opportunities.

    Real-world examples of YouTube automation

    Gary-Vaynerchuk

    GaryVee

    GaryVee, a well-known entrepreneur and content creator, has over 2 million subscribers on YouTube. To manage his channel effectively, he uses automation tools such as Google Analytics. By automating tasks such as scheduling and publishing videos and tracking video analytics, GaryVee can focus on creating high-quality content and engaging with his audience.

    PewDiePie

    PewDiePie, one of the most popular YouTubers with over 110 million subscribers, uses automation tools like TubeBuddy and Social Blade. These tools help him analyze video performance, optimize video titles and tags for SEO, and manage comments efficiently.

    MrBeast

    MrBeast, known for his philanthropic challenges and entertaining videos, has over 60 million subscribers on YouTube. He uses automation tools like Hootsuite and VidIQ to schedule and publish videos, manage comments, and track video analytics. This allows him to focus on creating engaging content and interacting with his audience.

    NikkieTutorials

    NikkieTutorials, a beauty YouTuber with over 13 million subscribers, uses automation tools like Buffer and Social Blade. These tools help her schedule and publish videos, analyze video performance, and manage comments effectively. By automating these tasks, she can maintain a consistent posting schedule and engage with her audience more efficiently.

    These are just a few examples of how popular YouTubers leverage automation tools to grow their channels. By implementing similar strategies and using the right automation tools, you can optimize your YouTube channel and reach your target audience effectively.

    How to start using YouTube automation?

    Okay, we get it, enough with the buzzwords. How can we actually put YouTube Automation into action? Thankfully, IFTTT offers the largest database of YouTube integrations, so you can connect YouTube with over 800 different apps and services. We'll go over the steps to set up your own connection, a.k.a Applet, but feel free to browse our ever-growing library of user-made

    Step 1: Set Up an IFTTT Account Screenshot 2024-01-11 200148

    Go to the IFTTT website (ifttt.com) and sign up for a new account if you don't have one. Once registered, log in to your IFTTT account.

    Step 2: Connect Your YouTube Channel Screenshot 2024-01-11 202007

    On the IFTTT dashboard, click on your profile icon in the top right corner. Select "Create" to start setting up a new applet.

    Step 3: Choose a Trigger Service (If This) Screenshot 2024-01-11 202132

    Click on "+this" to choose a trigger service. Search and select "YouTube" as the trigger channel. Choose a trigger event, such as "New public video uploaded," and connect your YouTube account.

    Step 4: Set Up Trigger Options

    Configure trigger options, such as specifying a particular channel or video criteria that will activate the automation. Save and proceed to the next step.

    Step 5: Choose an Action Service (Then That) Screenshot 2024-01-11 202659

    Click on "+that" to choose an action service. Search and select the service you want to integrate with YouTube. For example, you might choose "Twitter" to automatically tweet when a new video is uploaded.

    Step 6: Set Up Action Options

    Configure action options, such as the content of the tweet or the platform where you want to share the video. Save and finalize your applet.

    Step 7: Activate the Applet Screenshot 2024-01-11 202736

    Review your applet settings and click "Finish" to activate it. Your automation is now live, and IFTTT will automatically perform the specified action whenever the trigger event occurs on your YouTube channel.

    Suggestions for YouTube automations

    One of the most common uses of YouTube automation is scheduling and publishing videos. This can be done through various tools and platforms, such as IFTTT, Hootsuite, or Buffer. By scheduling your videos in advance, you can ensure that they are published on a consistent schedule, saving you time and effort.

    Another way to use YouTube automation is by managing comments and engagement on your videos. By automating this process, you can ensure that your audience receives timely responses and engagement, improving their overall experience on your channel.

    As mentioned earlier, video analytics is an essential aspect of YouTube automation. By using tools such as Google Analytics or YouTube Analytics, you can track and analyze the performance of your videos. This can help you make data-driven decisions to improve your content and channel strategy, ultimately leading to better results.

    Top YouTube automations with IFTTT

    Add songs from videos you like to a Spotify playlist

    This Applet will search the title of the video on Spotify — if it finds the track, it'll add it to a "YouTube" playlist. Not all songs on YouTube are available on Spotify, but many are. Happy tune hunting!

    Automatically share your new videos to a Facebook Page

    Keep your communities in sync with this easy-to-use Applet — when you upload a new public video the link will be posted on your Facebook Page.

    Publish your new videos as Wordpress posts

    Grow your audience by cross-posting your videos automatically — this Applet will grab the embed code and post it on WordPress. The title of the blog will be the title of the video.

    Receive a notification when someone you're subscribed to uploads a new video

    Never miss an upload by all of your favorite creators! This Applet will send out a notification if someone you are following posts a video.

    To enable these Applets and millions more (yes, millions), try IFTTT today for free!

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    Takeaways

    YouTube automation is a powerful tool that can help content creators and businesses streamline their channel management and content creation processes. By automating tasks such as scheduling and publishing videos, managing comments and engagement, and tracking video analytics, you can save time and effort and improve your channel's performance.

    With the increasing competition on YouTube, it's essential to stay ahead of the game and use automation to your advantage. By implementing the strategies and tools mentioned in this guide, you can take your YouTube channel to the next level and reach your target audience effectively.