IFTTT talks to Forbes about the smart product revolution

The Forbes Technology Council is an invitation-only organization comprised of leading CIOs, CTOs and technology executives. IFTTT’s CEO, Chris Kibarian, was asked to join the Council because he and IFTTT are spearheading the connectivity revolution.

With his rich background – including his role as CEO of Randstad Digital Ventures, prior to joining IFTTT – Chris is well-positioned to speak to the future of digital technologies. IFTTT is operating at the cutting-edge of trends in connectivity and smart products, and Chris is excited to drive discussion within the Forbes Technology Council.

Just recently, Chris and other tech experts gathered to reflect on the most important technology developments of 2019. They were asked about “the technologies they believe have been the most impactful this year,” and could respond in any way they liked. Chris’s answer: Smart, connected products and services.

“As the universe of connected products and services expands, enterprises have realized in 2019 that if their products are not ‘smart’ – connected, data-enabled and integrated into a customer’s digital life – they risk obsolescence. Connected products are more essential, useful and fun to use. Smart products alert, control, suggest, trigger and monitor what we need when we need it.”

There are some other fascinating responses in the piece. Andrew Beers of Tableau Software described how “instead of waiting for specialists to analyze data and present their findings, anyone can now tap into the power of AI-driven analytics to more easily explore their data.” And Michael Keithley of United Talent Agency talked about serverless computing “eliminates the need to manage servers, which reduces operational costs and allows businesses to invest the savings in developing new capabilities.” Head over here to read the full Forbes piece.

And to discover concrete examples of how the smart revolution is transforming our understanding of products – and how IFTTT is facilitating this paradigm shift – read our case studies:

• BSH Home Appliances, a leading smart home company who have connected their range of products to more than 700 services in the IFTTT ecosystem and seen more than 1.4 million data connections initiated.

• Wyze, a Seattle-based smart home monitoring company who have seen 40,000 users integrate with IFTTT, connecting to almost 270 services and enabling 100,000 connections.

Our products have attracted 17 million consumers across 140 countries and served over 90 million activated connections. We’ve helped over 700 global enterprises accelerate the digital transformation of their products into integrated services, dramatically reducing their development costs while driving customer acquisition and retention. We believe everything works better together.