X (Twitter) continues to be an influential social media platform with over 500 million monthly active users, with many users relying on X for relevant updates on current events, sports, brands, as well as to keep up with family and friends.

Due to the volume of content on X it can be challenging and time-consuming to build your following on X. In this article, we will cover the tried and true strategies that you can use to get followers on X (Twitter). Plus, we share some ways to automate and simplify your content creation process on X.

IFTTT is a no-code automation tool that integrates with 1000+ services, including X. Get started for free and start building useful workflows to save time on your mission to increase your following on X (Twitter).

How can I get more followers on X (Twitter)?

To increase your visibility and build a consistent, growing audience on X, you should:

1. Optimize your profile
2. Post consistently
3. Create engaging content
4. Share relevant and timely content
5. Engage in relevant conversations and threads
6. Set up alerts for your brand and on niche topics
7. Use relevant hashtags
8. Share your content across other platforms
9. Create viral-worthy content

Optimize your profile

Your name, profile photo, and bio are often your first impression-makers on social media. Optimize your X (Twitter) profile to attract more followers.

-> To optimize your profile picture, select a clear image that represents the voice of the account. If the account is your own, an image or avatar that feels like you is going to be a great fit.

-> If the account is representing a brand or product it is appropriate to use a centered image of the logo.

In both cases, changing your profile image around holidays or special occasions can be a fun way to show some additional personality or promote a new topic you want to discuss.

Your name and bio are also readily available to users who see your posts or replies. Choose engaging keywords that accurately describe your content and give other users an idea of the type of things you discuss online.

Post consistently

It can be intimidating to share your content given the high number of daily posts on X. However, posting consistently is one of the key ways to help others find your content and understand the type of topics you are discussing online. The most common recommendation is to post 3 times a day on X but some successful accounts post dozens of times a day.

It helps to build a system to help generate consistent X posts. One way our users automate their Twitter accounts is by using AI to create first drafts of threads. They will use the note widget on their phone to capture ideas when they have them and IFTTT will generate a full thread on that idea and save it in a Google Doc. Another automation is to write tweets based on an RSS feed and post them directly to X.

Create engaging content

It’s important to make your content stand out amongst the crowd. To do this, look at what other Twitter users are sharing and what types of content tend to draw the attention that you want for your own posts. You can follow and get notifications for top accounts that inspire you, or you can save all of your liked posts into a spreadsheet that you can reference over time if you find yourself in a creative rut.

Share relevant and timely content

It’s important to stay on top of what’s happening in your field or industry since so many users rely on X for the current events and updates. Setting up custom notifications for the topics and areas of interest that are important to you can be an easy way to make sure you never miss an update. Create automations that use RSS feeds or the news source of your choosing to trigger alerts that go right to your phone or email. This is a great way to keep you at the forefront of what is happening in your industry and be able to be in the first posts on a topic.

Engage in relevant conversations and threads

Engaging and participating in online conversations is equally as important (if not more so) because it allows you to connect directly with other X users. Set up alerts on certain topics so that you can quickly chime in when someone posts about that thing. IFTTT’s New Tweet from Search trigger is one of our most popular triggers, and for good reason. This unique trigger allows you to know when someone is sharing about a topic or keyword that interests you, and gives you the opportunity to participate in a conversation right away.

Use relevant hashtags

Hashtags continue to be another way for users to discover content and make it more searchable on X. Include a hashtag or two in your posts to allow other users to find them when they are looking for posts on a certain topic. Using an AI tool or specific prompt can be helpful if you are not sure what hashtags to use.

Share your posts across other platforms

While X is a popular social media platform, it is not the only social media platform. Expanding the reach of your content and cross-posting your ideas can be a great way to generate more reach and engagement with your posts. Luckily, IFTTT also offers handy automations that make it easy to share Twitter posts to Threads, Mastodon, and LinkedIn.

Craft viral-worthy content

X posts can be extremely far-reaching when they achieve a level of virality. Custom memes that resonate with specific audiences, clear and useful explainer threads, personal narratives, contrarian takes, and comparisons between topics are often the types of content that reaches wider audiences.

Automate with IFTTT and X

Building your following on X (Twitter) can take time and it's important to prioritize quality and consistency. Luckily, IFTTT makes it easy to do it all. IFTTT has helped over 30M users around the world connect over 1000 services and save time every day. Plus, IFTTT is free to join and easy to use. Try it yourself!