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Automate your MailerLite integrations

MailerLite is an email marketing platform for building subscriber lists, designing campaigns, and tracking engagement. Connect MailerLite to your other tools to automate subscriber management, route new signups to your CRM, and act on campaign engagement events in real time.

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Create your own MailerLite workflow

Create custom workflows effortlessly by selecting triggers, queries, and actions. With IFTTT, it's simple: “If this” trigger happens, “then that” action follows. Streamline tasks and save time with automated workflows that work for you.

11 triggers, queries, and actions

New subscriber added

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a new subscriber is added to your MailerLite account, optionally filtered to a specific group.

Subscriber updated

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a MailerLite subscriber's data changes — status, fields, or group membership.

Subscriber unsubscribed

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a subscriber explicitly unsubscribes from your MailerLite list.

Campaign sent

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a MailerLite campaign is sent to subscribers.

Email opened

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a subscriber opens an email from a MailerLite campaign.

Email link clicked

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a subscriber clicks a link in a MailerLite campaign email.

Look up subscriber

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
Return the full record for a MailerLite subscriber identified by email address or subscriber ID.

Get campaign details

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
Return the details and engagement metrics for a MailerLite campaign.

Create a subscriber

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
Add a new subscriber to MailerLite. If a subscriber with the given email already exists, their record is updated.

Update subscriber

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
Update an existing MailerLite subscriber's name, status, or custom fields.

Add subscriber to group

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
Add an existing MailerLite subscriber to a group.

New subscriber added

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a new subscriber is added to your MailerLite account, optionally filtered to a specific group.

Subscriber updated

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a MailerLite subscriber's data changes — status, fields, or group membership.

Subscriber unsubscribed

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a subscriber explicitly unsubscribes from your MailerLite list.

Campaign sent

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a MailerLite campaign is sent to subscribers.

Email opened

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a subscriber opens an email from a MailerLite campaign.

Email link clicked

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a subscriber clicks a link in a MailerLite campaign email.

Look up subscriber

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
Return the full record for a MailerLite subscriber identified by email address or subscriber ID.

Get campaign details

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
Return the details and engagement metrics for a MailerLite campaign.

Create a subscriber

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
Add a new subscriber to MailerLite. If a subscriber with the given email already exists, their record is updated.

Update subscriber

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
Update an existing MailerLite subscriber's name, status, or custom fields.

Add subscriber to group

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
Add an existing MailerLite subscriber to a group.

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How to connect to a MailerLite automation

Find an automation using MailerLite

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Securely connect the Applet services to your respective accounts.

Finalize and customize your Applet

Review trigger and action settings, and click connect. Simple as that!
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About MailerLite

MailerLite is an email marketing platform for building subscriber lists, designing campaigns, and tracking engagement. Connect MailerLite to your other tools to automate subscriber management, route new signups to your CRM, and act on campaign engagement events in real time.

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