Automate these 10 tools to grow your business

You've got the foundation, the operations are (mostly) under control, the invoices are going out, the projects are tracked, and nobody's calendar is a disaster anymore. Now comes the fun part: growth.

Growing a small business isn't just about working harder, it's about working with the right tools, talking to the right people, and making sure every touchpoint with your audience counts. These IFTTT integrations are here to help with just that.

Get started with IFTTT for free and let your automations handle the small stuff: the follow-ups, the list updates, the notifications that would otherwise eat the first hour of your morning…

How IFTTT works for small businesses

Automation can save you hours each day and reduce the manual work required to run your business. IFTTT makes it easy to integrate apps with Applets. Describe the automation you want to set up in our chat, or make your own Applet by manually selecting a Trigger and an Action.

The apps listed below are great examples of what is possible with IFTTT's business tool integrations. Setting up workflows to handle these repetitive tasks makes it possible for you to spend more time speaking directly to potential clients, creating content you love, and conecting with other business owners in your industry.

1. Lemon Squeezy: digital products, zero complexity

Lemon Squeezy is a commerce platform built for selling digital products, SaaS subscriptions, and memberships, with payments, tax compliance, and licensing handled for you. Templates, ebooks, software licenses, courses, it's all covered, so you can focus on making things worth buying.

New order placed? It fires off a thank-you email via Gmail, logs the sale to a Google Sheet, and adds the customer to your Mailchimp list, so every purchase starts a relationship, not just a transaction. Subscription cancelled? That signal can go wherever it needs to, too.

2. Campaign Monitor: emails your audience will actually open

Campaign Monitor built its reputation on one thing: emails that actually look good in the inbox. Beautiful templates, smart segmentation, A/B testing, it's the email platform for businesses that care whether their newsletter lands or just languishes.

Campaign just sent? Log it to a Google Sheet, notify your team in Slack, or kick off a follow-up task in another tool, so every send becomes a coordinated moment instead of a one-off blast. And when subscribers unsubscribe, you can route that signal wherever it needs to go too.

3. MailerLite: grow your list without the overhead

MailerLite is an email marketing platform that punches well above its price point. Automation workflows, landing pages, pop-ups, A/B testing, all in a tool that won't make your accountant cry when they see the invoice.

New subscriber added? Their details land in a Google Sheet and your team gets a nudge in Slack, because a growing list is only useful if you're acting on it in real time. Someone clicks a link in your campaign? That engagement signal can trigger a follow-up in another tool before they've even closed the tab.

4. Intercom: customer support that actually scales

Intercom is the customer communications platform that makes every customer feel like they've got a direct line to you, even when they technically don't. Live chat, AI-powered support, automated outbound messaging, it's how fast-growing companies make personal feel scalable.

New conversation started? A message goes out to Slack so your team knows immediately, and an email alert fires for whoever needs to follow up, because the worst thing you can do to a customer who reaches out is make them wait in silence.

5. Customer.io: lifecycle messaging that actually knows your customer

Customer.io is the customer engagement platform that turns behavioral data into the right message, at the right moment, in the right channel. Email, SMS, push, in-app, it's all there, and unlike spray-and-pray email blasts, Customer.io sends based on what people actually do.

Someone enters a high-intent segment? Your team gets a Slack ping immediately. New contact added from a spreadsheet import? They're in Customer.io and moving through a sequence before your next coffee. And when someone crosses into your most valuable segment, that signal can flow straight to HubSpot, so sales knows before they even have to ask.

6. Figma: design, collaborate, stay on-brand

Figma is a collaborative design and prototyping platform where teams design, iterate, and ship digital products together in real time. Browser-based, real-time collaborative, and flexible enough for everything from a quick social graphic to a full brand system.

File updated? Your team gets a heads-up in Slack and a task gets created in Asana, so nobody builds on an outdated version. New comment on a file? It can open a GitHub issue automatically, so design feedback actually makes it into the development workflow instead of dying in a thread.

7. HubSpot: the CRM that earns its keep

HubSpot is a full-funnel CRM and marketing platform, contacts, deals, tickets, form submissions, pipeline stages, all tracked in one place. And the free tier is legitimately useful, which in SaaS is basically a miracle.

Deal moves to a new stage? A Slack message goes out to the team so everyone's in the loop. New contact created? A note gets added automatically and they can be dropped into the sequence, because the moment someone enters your pipeline is exactly when you want things to move fast.

8. Ghost: write, publish, and get paid

Ghost is a professional publishing platform built for creators and businesses who want to build a media business around their content. Rich editor, email newsletters, paid memberships, and audience analytics, all in one place, open source, and independent so you own your audience and your revenue.

Publish a new post and it gets copied to WordPress automatically, reaching a broader audience without double the effort. New paid member? A Stripe customer gets created and they can be added to a Mailchimp list, so your content flywheel and your revenue machinery stay in sync.

9. Wix: your whole web presence, in one place

Wix is the website builder that grew up. What started as a drag-and-drop site creator is now a full platform, ecommerce, appointment booking, CRM, and more, all living under the same roof as your website. If your business exists on the internet (it does), Wix wants to be its home base.

New form submission on your site? The contact lands in your CRM and a follow-up email goes out before they've clicked away. New booking? A confirmation workflow kicks off automatically. New order in your store? Your team gets notified in Slack and the details are logged.

10. SendGrid: send more, worry less

Your team sends the invoice. Or the onboarding email. Or the follow-up. And it bounces. Nobody finds out until the customer asks why they never heard back.

SendGrid is the email platform businesses trust to send transactional and marketing email at scale: reliable delivery, dynamic templates, and detailed analytics all in one place.

Get an SMS or a Slack notification the moment an email bounces, so you can follow up before it becomes a problem. When someone unsubscribes, post it to Slack so your team knows in real time. You can also add new contacts from a Google Sheets row automatically, and sync SendGrid data with HubSpot so your CRM never falls behind your inbox.

Growth isn't luck, it's leverage

The businesses that grow fastest aren't the ones working the longest hours. They're the ones using the right tools and making those tools work together. Email, video, design, CRM, publishing, these 10 integrations cover the full arc of attracting, converting, and keeping customers.

Connect them through IFTTT and you're not just running campaigns. You're running a system that compounds over time. Join for free today!