This is an "Applet" way to share corporate playlist with your customers. Media equals users, emails equal clutter. IFTTT way to continue your relationship with customers. This is another end user scenario for 68% of the population - social media users.
Recommendations: Create a new flickr account for each photostream, your customers will see 100% IFTTT specific media.
Preview:
https://open.spotify.com/playlist/5mOIpG7eXsW3BL6NphvJMV
https://www.flickr.com/photos/199727687@N05/