Post your new Instagram photos as native images on X
How this automation works
Automatically create a matching scheduled post in Buffer whenever you publish an Instagram video, so content creators can cross-post without extra duplicate work. It runs whenever any new video by you appears on Instagram and uses the video's media and caption to schedule a post in your Buffer queue for other platforms. Ideal for creators looking for how to schedule instagram post guidance, this applet saves time and helps you schedule instagram posts consistently across channels.
If
Trigger ingredients
Caption
URL
VideoSourceURL
ImageThumbnailURL
CreatedAt
EmbedCode
Then
Action fields
channel_id
post_text
schedule_at
image_url
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Create your own Instagram and Buffer workflow
Create custom workflows effortlessly by selecting triggers, queries, and actions. With IFTTT, it's simple: “If this” trigger happens, “then that” action follows. Streamline tasks and save time with automated workflows that work for you.
9 triggers, queries, and actions
Any new photo by you
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This Trigger fires every time you share any new photo on Instagram.
Any new video by you
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This Trigger fires every time you share any new video on Instagram.
New photo by you with specific hashtag
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This Trigger fires every time you share a photo on Instagram with a hashtag you specify.
New post sent
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires every time a post you scheduled through Buffer has been successfully published to its social network.
New video by you with specific hashtag
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This Trigger fires every time you share a video on Instagram with the hashtag you specify.
Post failed to send
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires every time one of your scheduled Buffer posts fails to publish to its social network.
Add a post to the queue
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add a post to your Buffer queue for the channel you choose. Buffer schedules it automatically based on that channel's posting schedule.
Schedule a post
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will schedule a post to publish at a specific date and time on the channel you choose.
Share a post now
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will publish a post to the channel you choose immediately, bypassing the Buffer queue.
Add a post to the queue
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add a post to your Buffer queue for the channel you choose. Buffer schedules it automatically based on that channel's posting schedule.
Any new photo by you
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This Trigger fires every time you share any new photo on Instagram.
Any new video by you
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This Trigger fires every time you share any new video on Instagram.
New photo by you with specific hashtag
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This Trigger fires every time you share a photo on Instagram with a hashtag you specify.
New post sent
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires every time a post you scheduled through Buffer has been successfully published to its social network.
New video by you with specific hashtag
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This Trigger fires every time you share a video on Instagram with the hashtag you specify.
Post failed to send
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires every time one of your scheduled Buffer posts fails to publish to its social network.
Schedule a post
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will schedule a post to publish at a specific date and time on the channel you choose.
Share a post now
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will publish a post to the channel you choose immediately, bypassing the Buffer queue.
Build an automation in seconds!
If
Select a trigger the automation will use
Then
Select an action the automation will perform
You can add delays, queries, and more actions in the next step!
More on Instagram and Buffer
About Instagram
Update: To use Instagram with IFTTT, you now need a business account.
Instagram is more than just a way to share photos—it's a platform to connect, grow your audience, and showcase your creativity. With IFTTT, you can automate your Instagram experience by syncing posts, saving content, and cross-posting to other platforms seamlessly.
Update: To use Instagram with IFTTT, you now need a business account. Instagram is more than just a way to share photos—it's a platform to connect, grow your audience, and showcase your creativity. With IFTTT, you can automate your Instagram experience by syncing posts, saving content, and cross-posting to other platforms seamlessly.
About Buffer
Buffer is a social media management tool for scheduling, publishing, and analyzing posts across X, LinkedIn, Facebook, Instagram, Threads, Bluesky, Mastodon, Pinterest, YouTube, and Google Business Profile. A Buffer "channel" is one connected social account, and posts are queued to one channel at a time. Use Buffer on IFTTT to automatically fill your queue from any source, publish posts instantly, or get notified when scheduled content goes live.
Buffer is a social media management tool for scheduling, publishing, and analyzing posts across X, LinkedIn, Facebook, Instagram, Threads, Bluesky, Mastodon, Pinterest, YouTube, and Google Business Profile. A Buffer "channel" is one connected social account, and posts are queued to one channel at a time. Use Buffer on IFTTT to automatically fill your queue from any source, publish posts instantly, or get notified when scheduled content goes live.