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Automate your Google Ads integrations

Google Ads and IFTTT let you automatically add leads from your campaigns to customer lists. Grow your business with Google Ads. Find the right audience for your business with ads across Google. Be seen where your customers are searching, browsing, and watching with Google Ads.

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Create your own Google Ads workflow

Create custom workflows effortlessly by selecting triggers, queries, and actions. With IFTTT, it's simple: “If this” trigger happens, “then that” action follows. Streamline tasks and save time with automated workflows that work for you.

3 triggers, queries, and actions

New lead

Pro plus icon
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a new lead is created.

New campaign

Pro plus icon
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a new Google Ads campaign is created.

Add contact to customer list with email

Pro plus icon
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add a contact to a customer list by their email.

New lead

Pro plus icon
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a new lead is created.

New campaign

Pro plus icon
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every hour on Free, every 15 minutes on Starter, and every 5 minutes on Pro and Pro+.
This trigger fires when a new Google Ads campaign is created.

Add contact to customer list with email

Pro plus icon
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add a contact to a customer list by their email.

Automate Google Ads from your AI assistant

Ask Claude to create Google Ads applets for you, right from your AI assistant, with IFTTT MCP.

Set up IFTTT MCP

Connect Google Ads to these apps and more

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How to connect to a Google Ads automation

Find an Applet using Google Ads and Google Sheets

Find an automation to connect to, or create your own!

Connect IFTTT to your accounts

Securely connect the Applet services to your respective accounts.

Finalize and customize your Applet

Review trigger and action settings, and click connect. Simple as that!
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USE CASE

Boost campaigns with Google Ads leads

Automatically create promotions based on data from Google Ads campaigns. This ensures you never miss a chance to engage potential customers driven by your advertising efforts.

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More credits, more Google Ads Applets

  • Connect to more Applets

    More credits, more possibilities

    Get more credits per month to power more automation activity.
  • If a new calendar event is added, with an AI prompt, then an AI agent runs actions across your services

    Power more advanced automations

    Use credits to power your automations, including actions that require more processing.
  • Get access to faster speeds

    Access faster speeds and higher rate limits

    Get faster updates and more actions with increased rate limits and more frequent checks.

About Google Ads

Grow your business with Google Ads. Find the right audience for your business with ads across Google. Be seen where your customers are searching, browsing, and watching with Google Ads.

Connect Google Ads

IFTTT helps all your apps and devices work better together

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