How much does YouTube pay per view

By The IFTTT Team

January 18, 2024

  • YouTube has become a popular platform for content creators to share their videos and earn money. With over 2 billion monthly active users, it's no surprise that many people are curious about how much money they can make from their YouTube videos.

    One of the most common questions asked by YouTubers is, "How much does YouTube pay per view?" In this article, we'll explore the answer to this question and provide some tips on how to increase your video engagement and earnings on YouTube. We'll also introduce IFTTT, our free YouTube automation platform that has been helping creators around the world streamline their content creation and drive more profit.

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    Understanding YouTube's payment system


    Before we dive into the specifics of how much YouTube pays per view, it's important to understand how YouTube's payment system works.

    YouTube pays its content creators through a program called the YouTube Partner Program (YPP). To be eligible for the YPP, a channel must have at least 1,000 subscribers and 4,000 hours of watch time within the past 12 months.

    Once a channel meets these requirements, it can apply for the YPP. If approved, the channel can then monetize its videos through advertisements, sponsorships, and other forms of revenue.

    How much does YouTube pay per view?


    The amount of money a YouTuber earns per view varies greatly and depends on several factors, such as the type of ad, the viewer's location, and the advertiser's budget.

    On average, YouTube pays around $0.01 to $0.03 per view. This means that for every 1,000 views, a YouTuber can expect to earn between $10 and $30. However, this is just an estimate, and the actual amount can be higher or lower.

    It's also worth noting that YouTube takes a 45% cut of the ad revenue, while the remaining 55% goes to the content creator. This means that for every $1 earned from ads, YouTube keeps $0.45, and the creator receives $0.55.

    Tips for increasing video engagement and earnings on YouTube

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    Now that you know how much YouTube pays per view, you may be wondering how you can increase your video engagement and earnings on the platform. Here are some tips to help you get started:

    1. Create high-quality content

    The first step to increasing your video engagement and earnings on YouTube is to create high-quality content. This means investing in good equipment, such as a camera, microphone, and lighting, and editing your videos to make them visually appealing.

    It's also important to have a clear and engaging message in your videos. This will keep viewers interested and increase the chances of them watching your videos until the end.

    2. Optimize your video titles and descriptions

    Optimizing your video titles and descriptions is crucial for increasing your video's visibility on YouTube. Use keywords in your titles and descriptions that are relevant to your video's content to help it rank higher in search results.

    Additionally, make sure to include a call-to-action in your video descriptions, such as asking viewers to like, comment, and subscribe to your channel. This will help increase engagement and potentially lead to more views and earnings.

    3. Promote your videos on social media

    Promoting your videos on social media is a great way to reach a wider audience and increase your video engagement. Share your videos on platforms like Twitter, Facebook, and Instagram, and encourage your followers to watch and engage with your content.

    4. Collaborate with other YouTubers

    Collaborating with other YouTubers is a great way to reach a new audience and increase your video engagement. Find other creators in your niche and collaborate on a video together. This will not only expose your content to a new audience but also provide an opportunity for cross-promotion.

    5. Engage with your audience

    Engaging with your audience is crucial for building a loyal following and increasing your video engagement. Respond to comments on your videos, ask for feedback, and create polls to encourage interaction with your viewers.

    Can you make money on YouTube Shorts?

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    YouTube Shorts is a relatively new feature that allows creators to upload short vertical videos of up to 60 seconds. While it's still early to determine the exact earning potential of YouTube Shorts, it presents an exciting opportunity for creators to monetize their content. Similar to regular YouTube videos, creators can earn money through advertisements and sponsorships on YouTube Shorts.

    As the popularity of Shorts continues to grow, it's expected that more monetization options specific to this format will become available, providing creators with additional ways to make money on the platform. So, if you're looking to diversify your income streams on YouTube, exploring the potential of YouTube Shorts is definitely worth considering.

    Becoming a YouTube sensation with IFTTT

    IFTTT (If This Then That) is our free automation tool that allows you to create connections between over 800 of your favorite web services. This includes YouTube, which means that you can use IFTTT to improve and automate YouTube, both for a better viewing experience and a more streamlined channel-building journey.

    For example, IFTTT can automatically download or upload videos to YouTube based on certain parameters set by you. It can also be used to send email notifications when a channel has been mentioned in a comment or video. By using IFTTT, you can make downloading videos even more simple, or have them downloaded automatically.

    Read on to hear more about our mission and our top picks for YouTube automation.

    What is IFTTT?

    IFTTT, avaliable as both as free web-based service and mobile app, works by creating connections between popular apps and services, allowing them to work together seamlessly.

    The basic idea behind IFTTT is to create "applets" or sets of instructions that trigger when certain conditions are met. This can be turning on the lights automatically when you enter your house, for example.

    Founded in 2011, IFTTT has been used by over 25 million individuals around the globe to automate both business and home tasks, saving time and increasing efficiency. It's commonly used to connect disparate services and systems, making all products and services work well together in a way that instills user confidence. Best of all, it's free and only takes a couple of minutes to set up.

    Top YouTube Applets with IFTTT

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    Add songs from videos you like to a Spotify playlist

    This Applet will search the title of the video on Spotify — if it finds the track, it'll add it to a "YouTube" playlist. Not all songs on YouTube are available on Spotify, but many are. Happy tune hunting!

    Automatically share your new videos to a Facebook Page

    Keep your communities in sync with this easy-to-use Applet — when you upload a new public video the link will be posted on your Facebook Page.

    Publish your new videos as Wordpress posts

    Grow your audience by cross-posting your videos automatically — this Applet will grab the embed code and post it on WordPress. The title of the blog will be the title of the video.

    Receive a notification when someone you're subscribed to uploads a new video

    Never miss an upload by all of your favorite creators! This Applet will send out a notification if someone you are following posts a video.

    To enable these Applets and millions more (yes, millions), try IFTTT today for free!

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