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Facebook Lead Ads New lead. Webhooks Make a web request.

Send new Facebook Lead Ads submissions to a Webhook

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How this automation works

Automatically forward new leads from your Facebook Lead Ads forms to a webhook endpoint for processing or CRM integration. This Applet runs each time a new lead is created from your connected Facebook page and form. Perfect for marketers and sales teams who want to capture lead data in real time and streamline follow-up workflows. Note: This requires a reachable webhook endpoint (URL).

If
Facebook Lead Ads icon
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a new lead is created.
FullName FirstName LastName Email PhoneNumber CompanyName JobTitle FormName FormId AdName AdId CampaignName CampaignId PageName PageId LeadId CreatedAt FieldDataJson
Then
Webhooks icon
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will make a web request to a publicly accessible URL. NOTE: Requests may be rate limited.
url method content_type additional_headers body

Services used in this Applet

Create your own Facebook Lead Ads and Webhooks workflow

Create custom workflows effortlessly by selecting triggers, queries, and actions. With IFTTT, it's simple: “If this” trigger happens, “then that” action follows. Streamline tasks and save time with automated workflows that work for you.

7 triggers, queries, and actions

New lead

Pro plus icon
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a new lead is created.

Receive a web request

Pro icon
Realtime trigger
Realtime Applets run after the trigger service notifies IFTTT of a new trigger event. Since IFTTT is notified proactively of new trigger events, realtime Applets normally run within a few seconds of a trigger event occurring.
This trigger fires every time the Maker service receives a web request to notify it of an event. For information on triggering events, go to your Maker service settings and then the listed URL (web) or tap your username (mobile)

Receive a web request with a JSON payload

Pro icon
Realtime trigger
Realtime Applets run after the trigger service notifies IFTTT of a new trigger event. Since IFTTT is notified proactively of new trigger events, realtime Applets normally run within a few seconds of a trigger event occurring.
This trigger fires every time the Maker service receives a web request to notify it of an event. For information on triggering events, go to your Maker service settings and then the listed URL (web) or tap your username (mobile)

History of web requests received

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns a list of times when the Maker service received a web request to notify it of an event. For information on querying events, go to your Maker service settings and then the listed URL (web) or tap your username (mobile)

Make a web request

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns the status code from a request made to the provided URL. If the response body is in the correct format it will also return the body’s extracted values. Please see the documentation link on the Webhooks service page.

Make a web request with JSON response

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns the JSON response body. You can use filter code to parse it. Please see the documentation link on the Webhooks service page.

Make a web request

Pro icon
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will make a web request to a publicly accessible URL. NOTE: Requests may be rate limited.

History of web requests received

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns a list of times when the Maker service received a web request to notify it of an event. For information on querying events, go to your Maker service settings and then the listed URL (web) or tap your username (mobile)

Make a web request

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns the status code from a request made to the provided URL. If the response body is in the correct format it will also return the body’s extracted values. Please see the documentation link on the Webhooks service page.

Make a web request

Pro icon
Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will make a web request to a publicly accessible URL. NOTE: Requests may be rate limited.

Make a web request with JSON response

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns the JSON response body. You can use filter code to parse it. Please see the documentation link on the Webhooks service page.

New lead

Pro plus icon
Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a new lead is created.

Receive a web request

Pro icon
Realtime trigger
Realtime Applets run after the trigger service notifies IFTTT of a new trigger event. Since IFTTT is notified proactively of new trigger events, realtime Applets normally run within a few seconds of a trigger event occurring.
This trigger fires every time the Maker service receives a web request to notify it of an event. For information on triggering events, go to your Maker service settings and then the listed URL (web) or tap your username (mobile)

Receive a web request with a JSON payload

Pro icon
Realtime trigger
Realtime Applets run after the trigger service notifies IFTTT of a new trigger event. Since IFTTT is notified proactively of new trigger events, realtime Applets normally run within a few seconds of a trigger event occurring.
This trigger fires every time the Maker service receives a web request to notify it of an event. For information on triggering events, go to your Maker service settings and then the listed URL (web) or tap your username (mobile)

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More on Facebook Lead Ads and Webhooks

About Facebook Lead Ads

Facebook Lead Ads makes the lead generation process easy. Generate qualified leads for your business by giving people an easy, intuitive way to get the information they want—even if they’re on mobile. Run your business with greater efficiency by automating actions on your leads with IFTTT.

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About Webhooks

Learn to use webhooks and integrate other services on IFTTT with your DIY projects. You can create Applets that work with any device or app that can make or receive a web request. If you'd like to build your own service and Applets, check out the IFTTT Developer Dashboard. Connect a webhook to any of the 750+ apps and services on IFTTT.

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