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Customer.io to HubSpot integrations

When someone enters a segment in Customer.io, IFTTT adds them as a contact in HubSpot. Your customer engagement and CRM stay in sync, so your sales and marketing teams work from the same data.
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Automate Customer.io and HubSpot from your AI assistant

Ask Perplexity to create Customer.io applets that add people to segments, track events, and send messages, right from your AI assistant, with IFTTT MCP.

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Create your own Customer.io and HubSpot workflow

Create custom workflows effortlessly by selecting triggers, queries, and actions. With IFTTT, it's simple: “If this” trigger happens, “then that” action follows. Streamline tasks and save time with automated workflows that work for you.

30 triggers, queries, and actions

Contact property changed

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a specific property changes on any contact in your HubSpot CRM.

Deal stage changed

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a deal moves to a new stage in your HubSpot pipeline.

New company created

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a new company is created in your HubSpot CRM.

New contact created

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a new contact is created in your HubSpot CRM.

New deal created

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a new deal is created in your HubSpot CRM.

New form submission

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a HubSpot form is submitted.

New ticket created

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a new support ticket is created in your HubSpot Service Hub.

Person entered a segment

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a person becomes a member of a segment you choose in Customer.io.

Get company details

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Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns details for a HubSpot company, including name, domain, industry, and associated deals.

Get deal details

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Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns details for a HubSpot deal, including amount, stage, owner, and associated contacts and companies.

Get pipeline stages

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Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns the stages of a HubSpot deal pipeline, in order.

List recent deals

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Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns the most recent deals in your HubSpot CRM, optionally filtered by pipeline and stage.

Look up a person

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Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns a person's attributes and segment memberships from Customer.io.

Look up contact

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Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns details for a HubSpot contact, including email, properties, lifecycle stage, and owner.

Add a person to a segment

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add a person to one of your manual segments in Customer.io.

Add contact to static list

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add a contact to a HubSpot static list.

Add note to contact

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add a note (engagement) to a contact in your HubSpot CRM.

Create deal

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new deal in your HubSpot CRM.

Create or update a company

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new company in HubSpot, or update it if a company with the same domain already exists. Existing HubSpot connections may need to be reconnected to grant the 'companies.write' permission.

Create or update a person

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a person in Customer.io, or update them if they already exist, setting the attributes you provide.

Create or update contact

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create or update a contact in your HubSpot CRM by email.

Create ticket

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new support ticket in your HubSpot Service Hub.

Remove a person from a segment

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will remove a person from one of your manual segments in Customer.io.

Remove contact from static list

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will remove a contact from a HubSpot static list.

Send a transactional message

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will send a transactional message to a person using a transactional message template you have set up in Customer.io.

Suppress a person

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will suppress a person in Customer.io so they stop receiving messages.

Add a person to a segment

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add a person to one of your manual segments in Customer.io.

Add contact to static list

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add a contact to a HubSpot static list.

Add note to contact

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add a note (engagement) to a contact in your HubSpot CRM.

Contact property changed

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a specific property changes on any contact in your HubSpot CRM.

Create deal

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new deal in your HubSpot CRM.

Create or update a company

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new company in HubSpot, or update it if a company with the same domain already exists. Existing HubSpot connections may need to be reconnected to grant the 'companies.write' permission.

Create or update a person

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a person in Customer.io, or update them if they already exist, setting the attributes you provide.

Create or update contact

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create or update a contact in your HubSpot CRM by email.

Create ticket

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a new support ticket in your HubSpot Service Hub.

Deal stage changed

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a deal moves to a new stage in your HubSpot pipeline.

Get company details

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Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns details for a HubSpot company, including name, domain, industry, and associated deals.

Get deal details

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns details for a HubSpot deal, including amount, stage, owner, and associated contacts and companies.

Build an automation in seconds!

You can add delays, queries, and more actions in the next step!

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How to connect to a Customer.io automation

Find an automation using Customer.io

Find an automation to connect to, or create your own!

Connect IFTTT to your Customer.io account

Securely connect the Applet services to your respective accounts.

Finalize and customize your Applet

Review trigger and action settings, and click connect. Simple as that!
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More on Customer.io and HubSpot

About Customer.io

Customer.io and IFTTT let you sync customer data, manage segments, and trigger messages based on real-world activity.
Connect Customer.io

About HubSpot

HubSpot and IFTTT connect your CRM to trigger automations when contacts, deals, or tickets change, and let you create or update records from other apps.
Connect HubSpot

More integrations with HubSpot