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Customer.io to SendGrid integrations

Build your own Customer.io and SendGrid automation on IFTTT. Customer.io can start an automation with "Person entered a segment", and IFTTT can then run "Add an email to the unsubscribe list" on SendGrid.
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Automate Customer.io and SendGrid from your AI assistant

Ask Perplexity to create Customer.io applets that add people to segments, track events, and send messages, right from your AI assistant, with IFTTT MCP.

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Create your own Customer.io and SendGrid workflow

Create custom workflows effortlessly by selecting triggers, queries, and actions. With IFTTT, it's simple: “If this” trigger happens, “then that” action follows. Streamline tasks and save time with automated workflows that work for you.

17 triggers, queries, and actions

Email bounced

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when an email you sent through SendGrid bounces and cannot be delivered to the recipient.

Email marked as spam

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a recipient marks one of your SendGrid emails as spam.

Person entered a segment

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a person becomes a member of a segment you choose in Customer.io.

Recipient unsubscribed

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a recipient unsubscribes from your SendGrid emails.

Find a contact by email

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Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns the details of the marketing contact with the email address you specify.

Get email statistics

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Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns aggregate email statistics for the date range you specify.

Look up a person

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Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns a person's attributes and segment memberships from Customer.io.

Add a person to a segment

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add a person to one of your manual segments in Customer.io.

Add an email to the unsubscribe list

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add an email address to a SendGrid unsubscribe group, or to the global unsubscribe list, so it stops receiving mail.

Add or update a contact

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add a new marketing contact in SendGrid or update an existing one, optionally adding them to a list.

Create or update a person

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a person in Customer.io, or update them if they already exist, setting the attributes you provide.

Remove a person from a segment

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will remove a person from one of your manual segments in Customer.io.

Send a transactional message

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will send a transactional message to a person using a transactional message template you have set up in Customer.io.

Send an email

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will send an email through SendGrid to the recipient you specify.

Suppress a person

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will suppress a person in Customer.io so they stop receiving messages.

Track an event

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will record a custom event for a person in Customer.io, which can start or advance that person's journeys and campaigns.

Trigger a broadcast

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will trigger an API-triggered broadcast in Customer.io so it sends to its configured audience.

Add a person to a segment

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add a person to one of your manual segments in Customer.io.

Add an email to the unsubscribe list

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add an email address to a SendGrid unsubscribe group, or to the global unsubscribe list, so it stops receiving mail.

Add or update a contact

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will add a new marketing contact in SendGrid or update an existing one, optionally adding them to a list.

Create or update a person

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will create a person in Customer.io, or update them if they already exist, setting the attributes you provide.

Email bounced

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when an email you sent through SendGrid bounces and cannot be delivered to the recipient.

Email marked as spam

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a recipient marks one of your SendGrid emails as spam.

Find a contact by email

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns the details of the marketing contact with the email address you specify.

Get email statistics

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns aggregate email statistics for the date range you specify.

Look up a person

Pro plus icon
Query
A query lets your Applet retrieve extra data that isn't included in the trigger, so that your automation can include more complete or useful information.
This query returns a person's attributes and segment memberships from Customer.io.

Person entered a segment

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a person becomes a member of a segment you choose in Customer.io.

Recipient unsubscribed

Polling trigger
Polling Applets run after IFTTT reaches out to the trigger service and finds a new trigger event. These trigger checks occur every 5 minutes for Pro and Pro+ users, and every hour for Free users.
This trigger fires when a recipient unsubscribes from your SendGrid emails.

Remove a person from a segment

Action
An action is the task your Applet carries out after the trigger occurs. It defines what happens as the result of your automation and completes the workflow.
This action will remove a person from one of your manual segments in Customer.io.

Build an automation in seconds!

You can add delays, queries, and more actions in the next step!

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How to connect to a Customer.io automation

Find an automation using Customer.io

Find an automation to connect to, or create your own!

Connect IFTTT to your Customer.io account

Securely connect the Applet services to your respective accounts.

Finalize and customize your Applet

Review trigger and action settings, and click connect. Simple as that!
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More on Customer.io and SendGrid

About Customer.io

Customer.io is a customer engagement platform that helps marketing and lifecycle teams turn customer data into personalized messages across email, SMS, push, in-app, and other channels. Use it on IFTTT to feed real-world activity into Customer.io, manage segments, and trigger messages. Visit customer.io.

Connect Customer.io

About SendGrid

SendGrid is a cloud-based email platform that helps businesses send transactional and marketing email at scale. It gives teams reliable inbox delivery, customizable and dynamic templates, and detailed analytics to track opens, clicks, bounces, and other engagement. Both developer-driven transactional alerts and marketing campaigns run through the same platform, with deliverability tooling like domain authentication and sender verification built in. Visit SendGrid.

Connect SendGrid

More integrations with SendGrid