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Subscription Services

Third-party integrations drive paid subscriptions

Integrate with the apps your users love and embed them directly into your services

Our subscription services customers


Third-party integrations can extend lifetime value and drive paid subscriptions, but are expensive and do not scale. With new apps and devices launching every week, how can developers keep up?


IFTTT makes integrations affordable, easy, and scalable. Our Service API turns one integration with IFTTT into countless connections across our ecosystem of apps and devices. Then, leverage our Connect API to embed any of them directly in your own clients for a seamless, native user experience.

Welltory, the data-rich stress and energy management app, uses IFTTT to scale the number of app integrations available to their premium customers. Since launching in 2019, Welltory has doubled customer engagement and retention with its integration-powered features.



Drive upgrades with sticky Applets

Every Applet solves a pain point, increases engagement, and subtly propels usage towards your paywall.

Infinitely flexible to your users

Embed integrations in your apps, email, website, or anywhere your users are.

Connect with every thing

Expand your API to the world's largest ecosystem of apps and devices. Let IFTTT's community help guide which integrations and Applets you build next.

Follow user behavior

See beyond the perimeter of your service and into the countless ways users connect their things together.

How subscription service developers use IFTTT

IFTTT provides flexible APIs, SDKs, and step-by-step documentation for turning any endpoint into a trigger, action, or query — the building blocks of every Applet. Publish your Applets for everyone to use or embed them directly in your apps with the Connect API. For example:

This what an IFTTT-powered, embedded Google Drive feature might look like inside the Photogram app. It uses our Connect API and SDKs to put integrations directly into clients for a seamless, native experience.

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