#sbb problems turn #hue red
If
New feed item matches
This Trigger fires every time a new item in the feed you specify contains a particular keyword or simple phrase.
Then
Change color
This Action will change the color of your hue lights. NOTE: Accepts color names and CSS hex color values. Defaults to white if no color match is found. NOTE: not compatible with hue lux bulbs.
Discover more time saving integrations for RSS Feed and Philips Hue