New IFTTT branding

The new IFTTT is here

We launched IFTTT in 2010 with a simple mission: to bring the control we take for granted in the physical world to our digital services, and help them work together. The world’s changed rapidly over the last six years, but every twist leads us back to that promise.  

New products seem to come out every hour, but the average individual is already overwhelmed by the technology they have. The “smarter” our homes, phones, and cars get, the dumber they make us feel. Technology has slipped out from behind our screens and spread like a thin layer across the world — and every new service it creates brings a new account, a new app, a new login.

We’ve all probably seen someone throw up their hands at the amount of technology they have to manage. But reclaiming control isn’t about eschewing these services completely — it’s about becoming confident in their ability to work together. But services continue to fall short when it comes to compatibility. The reason we started IFTTT in the first place feels more relevant than ever.

The expectations that ground our work are simple, but powerful:

  • All of the services we use should work seamlessly together. 

  • New services should breathe new life into the apps and devices we already own, not slap them with expiration dates. 

  • No one should have to pledge allegiance to one brand in order to get what they need from their technology.

Over the past year, we took a look at our product and decided that, in order to meet those expectations, we had some work to do.

Today we’re excited to launch the first phase of a new IFTTT. You’ve just read about the “why,” but here are the details on exactly what’s changed.

Meet Applets

In the past, you used IFTTT by adding Recipes, which were “if this, then that” connections between two services. Today, Recipes have evolved into Applets. Applets can do everything that Recipes could — and much more. They bring your services together, creating new experiences that you can unlock with a single switch. A house that welcomes you, an efficient workplace, an easier way to stay informed — there are thousands of experiences to choose from, or you can create your own.

Tell Alexa to lock up - Applet


Explore the new IFTTT app and site

We’ve combined our DO and IF apps to create the new IFTTT app. You’ll still be able to use your DO Applets, but now you can see and manage everything from one app.

Download IFTTT from the App Store or Google Play.

We’ve also redesigned our website to surface the most compelling Applets and make it easy to find exactly what you need. You can learn exactly how to navigate these changes here, but rest assured: the functions and features you know are still there.

The IFTTT partner platform: One connection, countless possibilities

This summer, we announced that partners can embed Applets directly in their apps. Now, via the new partner platform, services on IFTTT can take that experience even further. We’re empowering our partners with the tools to build new Applets that go beyond “if this, then that,” with multiple actions and filtering capabilities. These Applets will unlock new features for their users, in a fraction of the development time, without additional code.

Over the past year, we’ve worked with partners to understand exactly what they need from IFTTT, and our developer team has created a platform based on that feedback. The launch of Applets is the perfect time to open it up more broadly: we’re excited to announce that now, anyone with an API can build with us

Integrating with hundreds of the world’s top brands opens up countless possibilities for your service, and now you can do it with a single connection.

What’s next?

When it comes to Applets, our partners have more options than ever. We know that our users would like those options too; especially the more than 100,000 developers who’ve used the Maker service to bring their projects to life. In the coming months, we’ll be launching a new tier of our partner platform that any individual can use.

This is just the beginning for Applets. They’re designed to be flexible and ever-evolving, and our team is already building new ways for services to work together. As we welcome new services to the IFTTT partner platform, we can’t wait to see what they create for their users.

To our millions of users and partners: Thank you for your ideas, patience, and trust. Your feedback continues to push us. We’re building an Internet that works for you.